Latest Industry News
How junk status will affect your marketing
Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI. If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place. Whenever the economy... Continue reading→
Scary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.
LOLA MullenLowe, Madrid creates BURGER KING® scary video for Halloween
Clowns are the third most sought after Halloween costume of 2017. With this in mind, BURGER KING® has created Scary Clown Night. This Halloween, the BURGER KING® restaurant on Heerengracht Street in Cape Town will be full of frightening clowns eating flame grilled WHOPPER® sandwiches and Halloween will never be the same. To participate in... Continue reading→
Vega students selected as finalists in SA’s biggest design challenges
Submissions from seven students at Vega -a brand of The Independent Institute of Education (The IIE) have made it to the final rounds of two of the country’s most prestigious design challenges, with four projects selected as finalists in the Pendoring 2017 awards, and three in the IPSA Gold Pack 2017 awards. Students selected as... Continue reading→
IAS Masterclass – Digital Landscape
Digital Landscape Overview – South Africa and Globally If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are looking for in South Africa,* how should a marketer be certain to find what they need in the current, complex digital agency environment? Join us as we demystify the digital... Continue reading→
Budgeting for Great Video
According to media agency Zenith statistics, global consumers spend an average of 47 minutes a day watching videos online, 29 minutes of which is on mobile devices. It is becoming more likely that a viewer will see an award-winning or viral video for the first time on a phone or computer screen before seeing it... Continue reading→
New Showmax ad captures how we all share a love of stories
Star Films’ Jonathan Parkinson directed the heart-warming new Showmax ad about a grandfather trying to connect with his granddaughter, written by Showmax’s creative team. The ad has charmed South Africa’s normally cynical Twittersphere: when media personality Anele Mdoda tweeted that it was “so cute,” her followers responded with their own stories of how the ad... Continue reading→
Ads24 is proud to announce the winner of its #Ads24diski mass market activation
Ads24 is proud to announce Rudie Brits, from OMD Johannesburg, as the winner of its popular online Diski competition, which was live on its website for the month of September. The competition was launched as part of a Kasi Flava series of activations in Johannesburg, Cape Town and Durban, which served to highlight the opportunities... Continue reading→
Longevity Appoints Digital Director
Johannesburg, 23rd October 2017: Effective immediately, Jacques Cilliers is the new Digital Director of Longevity, responsible for all content published on www.longevitylive.com as well as on its social media channels. Cilliers is also tasked with leading the brand’s strategy, focused on developing content offerings that speak to Longevity’s goals for 2018. Longevity is a multi-media... Continue reading→
Cinemark to host public screenings of the world’s best commercials from Cannes Lions 2017
Cinemark is giving creatives and film fans from South Africa’s three key cities the opportunity to feast on the best commercials globally from the 2017 Cannes Lions Festival of Creativity. The Cannes Lions show reel will be screened at Ster-Kinekor Theatres on 8 and 9 November at Sandton in Johannesburg, V&A Nouveau in Cape Town... Continue reading→