Latest Industry News
When digital goes on a diet in 2022, we all win!
By: Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a joke about a humble choc-chip cookie riding off into the sunset, I’m talking about... Continue reading→
TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV Audience Measurement Survey) panel, is in full working order with no reports of loss of signal on the back of the commencement of the phased switch-off of analogue television transmitters in the Free State. “The... Continue reading→
Social e-Commerce ramps up online sales
By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. What do we... Continue reading→
What brands need to know about working with podcasts
By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by...
Africa Day: The sum of us
‘My humanity is bound up in yours, so we can only be human together.’ – Desmond Tutu At Matrix Communications Group (Matrix Group) people are at the heart of what we do and this is evident in the specialist agencies we’ve acquired over the last nine months. The specialist companies focus on research, shopper marketing,... Continue reading→
Acquisition of creative agency, SoulProviders Collective strengthens Matrix Group
The Matrix Communications Group (MCG) is excited to announce the acquisition of the growing creative agency SoulProviders Collective (SPC), which celebrated its 10th birthday on 7 May, 2021. SPC is a 100% locally-owned, owner-managed pan-African creative agency with vast experience in the ever-evolving digital and communications space. Founded by Sarah-Jane Boden in 2011, the SPC... Continue reading→
Outdoor Network – Driving a Proudly South African Agenda in an untransformed billboard industry
By Mzukisi Deliwe, Deputy CEO of Provantage Media Group In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective Out of Home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it... Continue reading→
MAPS 9-month data to be released in June
The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of June 2021 before fieldwork continues for the first full year dataset, set for release in October. “The... Continue reading→
Stellenbosch University, Boomtown reach significant brand identity milestone
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces... Continue reading→
First Hybrid Billboard in SA
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard... Continue reading→