Latest Industry News
Rugby World Cup 2019; the numbers you never knew
Richard Lord, Media & Operations Director, Meta Media So the Rugby World Cup is in full swing. We are into week three and for the most part, have just one round of pool games left before we move into the knock-out stages. We at Meta Media are all about the data and the numbers. We... Continue reading→
SPARK Media hosts Michael Charton in #RWC forgotten Bokke vs New Zealand tales
#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story... Continue reading→
rooi rose announces second season of rrRadio
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been... Continue reading→
Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier... Continue reading→
SPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes... Continue reading→
Think before you act
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list and ultimately chase consumers to competitor brands. Certain segments have identified specific brand USP’s that... Continue reading→
Living & Loving’s Vlog series enters third season, and new series announced
South Africa’s heritage brand Living and Loving, now rebranded to Living & Loving Online, has just launched the third season of its online parenting vlog series #123Parent with wife, mother, artist and performer Melissa Swart. The brand has also announced the launch of Pappa Bakes hosted by actor and producer, JC Snooke of Wie’s jou... Continue reading→
NetFlorist and HelloFCB+ gets guys to send flowers to their mates
What do South African men think about every 6 seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for... Continue reading→
Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup
The new campaign for Wunderman by Egg Films’ Lebogang Rasethaba for the 2019 Shell Helix Ultra Cup is a vibrant glimpse into patriotic South African soccer culture, right in time for Heritage Month. The two spots making up the campaign bounce off of each other to play up to the rivalry between two giants of... Continue reading→
FCB Joburg, HelloFCB+ and Hellocomputer clients shine in 2019 Top Brands lists
FCB Joburg, HelloFCB+ and Hellocomputer clients shone in this year’s Sunday Times Top Brands survey with 16 brands achieving a spot in 15 categories, two of them business. The brands are Coca-Cola, Toyota and Sprite for FCB Joburg and Hellocomputer; Bonitas, Debonairs Pizza, Mrs Balls, KOO, Nivea, Sasol, Sunlight and Tastic for FCB Joburg; Old... Continue reading→