Latest Industry News
ROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost... Continue reading→
Digital advertising is changing and so should our tactics
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients But it has become increasingly challenging to break... Continue reading→
HelloFCB+ Wins Creative and Strategic Duties for The City of Cape Town
The City of Cape Town has handed HelloFCB+ the reins to its account after a hotly contested pitch that pit a number of Cape Town-based agencies against each other. “We’re absolutely thrilled to have been awarded the creative and strategic responsibilities for the City of Cape Town, and we’re looking forward to finding new and innovative... Continue reading→
Debonairs Pizza continues to innovate with On the Double® Stacked
Debonairs Pizza, the leading quick service restaurant in the pizza category, has launched an innovative new version of its popular On the Double® offer as part of its ongoing strategy to engage with millennials and attract new customers. The 28-year-old brand briefed its long-standing agency, FCB Joburg, to develop an above-the-line campaign for the new... Continue reading→
The MediaShop Johannesburg appoints Claire Herman
With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate... Continue reading→
Press Start! Toyota SA launches iconic Supra with FCB Joburg
Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in during the 1980s, 1990s and 2000s. The iconic Supra was discontinued in 2002, some 19 years after it was launched in 1978.... Continue reading→
PanzerGlassTM influencer campaign by HaveYouHeard a ‘smashing’ success
An influencer campaign trialed for PanzerGlass™ by insights-driven communication agency, HaveYouHeard, in Durban has been a ‘smashing’ success. A provider of world-class screen protectors for mobile devices including smartphones, tablets, laptops and smartwatches, PanzerGlass™ briefed HaveYouHeard to create awareness for the brand within a clearly defined market to inform its national launch. The resultant ‘Hammerday’... Continue reading→
Exploring Limpopo and discovering insights
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and... Continue reading→
SPARK Media celebrates strong women!
In celebration of this week’s upcoming Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way. The iconic image originates from... Continue reading→
ACA Board of Directors and Executive for 2019/20 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2019/2020 fiscal were elected at the 72nd Annual General Meeting held on Thursday 25th July at the AAA School of Advertising campus in Johannesburg – they are: Wayne Naidoo: Chair CEO Duke Group Boniswa Pezisa: Vice Chair Group CEO Net#work... Continue reading→