Latest Industry News
Dabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on... Continue reading→
Gender bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what... Continue reading→
Driverless Cars: The Death Knell for Roadside Billboards?
Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“. Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty... Continue reading→
The Afropolitan 50th Edition – Then and Now Celebration
The Afropolitan, a magazine that celebrates the rise of a new cosmopolitan African style and sensibility embodying ‘the signature of African sophistication’ is celebrating their 50th edition. The Afropolitan magazine is a publication that celebrates the identity and growth of the modern, business-savvy and global-thinking Afropolitan. Over the past 49 editions,the magazine has produced powerful... Continue reading→
Creative work can change the world
by Mike Abel, Founding Partner & Chief Executive at M&C Saatchi Abel Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I’ll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa’s creative agencies and creative... Continue reading→
Ensuring your website effectively reflects your brand
By Judith Middleton, Founder and business development director at DUO Marketing + Communications. While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit – their website. Even though companies might put a... Continue reading→
Time is Money – Stop wasting it on futile meetings
According to a survey of time use conducted by Stats SA, South Africans spend roughly 121 minutes per day participating in meetings, which amounts to over 10 hours a week – a quarter of the average 40 hour work week. This wouldn’t be a problem if all these hours spent in meetings were somewhat productive... Continue reading→
Women entrepreneurs are slowly making an indelible mark within the digital sector
While the increasing adoption by consumers of various digital platforms as a means to interact and engage with brands in a more personalised way and has promoted exponential growth and competition within the digital sector, there is still a marked shortage of females in the local digital space. This is according to Deshnie Govender, Founder... Continue reading→
Get the competitive edge with data analytics
The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion... Continue reading→
King James II creates a short film for Siemens
HIM, HER and ME is a short film by Siemens. A purposeful shift away from corporate storytelling to create relatable human moments The film format has drama, comedy and the obligatory plot twist Some people don’t fully know what Siemens does. In reality, Siemens plays a big a part in our everyday life – from... Continue reading→