Latest Industry News
Ke Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their... Continue reading→
FCB Africa appoints Chief Technology Officer
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO). Making the announcement, FCB Africa Chief Executive Officer, Brett Morris, said Pillay’s responsibility in his... Continue reading→
Using the speed of sound
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to... Continue reading→
Tribeca Public Relations secures Level 1 B-BBEE rating
Tribeca Public Relations (Tribeca) has secured a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 status in its 2018 B-BBEE verification audit carried out by Platinum Verifications, a SANAS accredited B-BBEE verification agency. The B-BBEE verification process was based on the Marketing, Advertising and Communication (MAC) Sector Code, which defines Tribeca as a Large Entity due... Continue reading→
This July, have fun making a difference ForQhubeka
July is traditionally a fundraising-focused month at Qhubeka Charity, but this year the organisation is making it even easier for people to support its bicycle programmes while having fun by launching ForQhubeka. “We picked the name because you can really do anything you like for Qhubeka,” says Qhubeka Executive Director Tsatsi Phaweni. “Over the years,... Continue reading→
Richard Quest explores our ‘World of Wonder’ in new CNN series
“Quest’s World of Wonder can be summed up in one sentence: We’re going to interesting places to meet fascinating people,” says Richard Quest, host of the new immersive travel series on CNN International. He continues: “We’re not tourists, we’re travelers. It’s a show about meeting the people who reveal the heart of the city and... Continue reading→
Stories sharing a boon for digital marketers
Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major... Continue reading→
Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!
Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices.... Continue reading→
Weathermen & Co Welcomes You To Your New Life
New NBL ad drives home Responsible Drinking According to the Motor Vehicle Accident Fund’s statistics for 2017, Namibia experienced 2 280 crashes, 2 001 injuries and 420 deaths between 1 January – 30 July. Most of these were linked to driving under the influence. When asked about their drinking and driving habits, many Namibians admit to... Continue reading→
Ruby and the Powerpals make kids electricity wise
Ruby and the Powerpals is an educational resource designed by Eskom in partnership with branded content specialists Creatrix to teach young children about saving electricity in the most creative way possible through love of reading. The well-known story collection introduces children aged 5 to 7 to Ruby, a sweet little girl who learns about electricity... Continue reading→