Latest Industry News
Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation... Continue reading→
Top 50 DSTV TV programmes – July 2024
Top 50 South African DSTV TV programmes – July 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. All Individuals Age 4+ DSTV U:23690 S:6599 To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share 1859 MWET Sibongile & the Dlaminis Dram 3,48 1... Continue reading→
Top 50 FTA TV programmes – July 2024
Top 50 South African Free to Air TV programmes for July 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 23/07/2024 2030 2059 S1 Uzalo Dram 14,55 5 630 355 49,6... Continue reading→
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim of positively altering consumer perceptions of rice. Influencers, targeting different consumer groups and with a combined follower base of over 5 million, included Chef Zanele... Continue reading→
Upcoming Effie dialogue to focus on Influencer Marketing
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton. This instalment of the Effie dialogue series continues the thought-provoking discussions... Continue reading→
Brave Group Appointed as New Marketing Partner by SAVA
Brave Group, a leading creative and strategic marketing agency, is proud to announce its appointment as the new marketing partner for SAVA, an innovative African technology company revolutionizing SME banking in Africa. SAVA is at the forefront of financial technology, offering unique solutions that empower businesses and individuals across Africa to eliminate spend leakages and... Continue reading→
Insights into fans and audience behaviour
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers and reinforced football’s status as the continent’s favorite sport. The Springboks celebrated another historic victory, claiming their fourth Rugby World Cup Championship and their second consecutive win. According to the latest 2023 South African Sports... Continue reading→
What’s wrong with Digital Marketing?
By Jaco Lintvelt, Managing Director, Incubeta Africa Those involved in the industry often forget that digital marketing is still relatively nascent. Its dependence on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace. But more importantly, digital marketing professionals are often... Continue reading→
Printing SA partners with DWYPD
The printing industry in South Africa is evolving, contributing R60 billion per annum to the economy. Contrary to the belief that print is dying, the sector is thriving with new innovations such as 3D printing and sustainable practices. Printing SA, representing the interests of the printing, packaging, and signage industries, has a rich history of... Continue reading→
A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at new-age solutions and systems integrator, +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe journey. You generally don’t need to think too much about how the air traffic controller is guiding your flight or... Continue reading→