Latest Industry News
Summer Beats Christmas In SA
In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning. Targeting... Continue reading→
The MediaShop retains Famous Brands
Incumbent media agency for Famous Brands, The MediaShop, has retained Africa’s largest branded food service franchisor account after a hotly contested pitch process was concluded. “The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights in both traditional and digital media gave us... Continue reading→
OMC ROAD update reveals Out of Home is in a space of its own and growing
The proliferation of various types of location data and new technologies has moved the Out of Home (OOH) industry into a space where new opportunities are prevailing. OOH is now a well measured media channel. This development, and other key aspects, can be attributed to the successful application of the OMC Roadside Outdoor Audience Data... Continue reading→
New Talent Manager for Promise Group
Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017. This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to grow our business says, Managing... Continue reading→
Eight would-be Survivors live on a billboard for three days in media first
Multimedia outdoor campaign scores thousands of entries for Survivor SA 2018 Strategic content and production agency 10th Street helped attract three million people across South Africa for M-Net’s Survivor SA Facebook Live billboard campaign. The campaign, a partnership with Retroviral Digital Communications, JCDecaux and Reel Robot, also attracted 2000 new followers to the Survivor SA... Continue reading→
Netwerk24 boosts advertising scope with the addition of lifestyle titles
November has been a record month for Netwerk24 following the migration of popular Afrikaans lifestyle titles to the news channel. The move, which saw 11 magazine titles added to the Netwerk24 channel, as well as regional news content for the news title Beeld, Die Burger, Volksblad and Rapport ̶ allowing our Afrikaans readers a broad... Continue reading→
So interactive – ten years on
In its 10th year of creative digital landscaping, South Africa’s small digital agency, So Interactive, is still doing big things – and the big boys are taking notice. Hailing from its online fame as Ocean Basket’s longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and... Continue reading→
Trends and Opportunities for Exhibitions in 2018
The new year is almost upon us: budgets have been planned and exhibition calendars booked. The time is now to strategise how your display will stand out from the crowd. Here are the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018. Trend #1:... Continue reading→
Ster-Kinekor Theatres cements another successful partnership
Watching a movie at Ster-Kinekor is an experience like no other, and sometimes you enjoy a movie so much that you wish your friends could join you on this mesmerising journey. Together with your friends, you can benefit from Ster-Kinekor Theatre’s benefit partnerships which amplify your buying power. The SK Club Standard Bank Card... Continue reading→
The strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply... Continue reading→