Latest Industry News
Brands & Politics: Make A Stand
However, the brand is also speaking out in other countries where it has established a presence, like the United Kingdom. According to Hannah Robbins, Project Executive, Kantar Added Value, in a cultural climate where refugees and immigrants are often persecuted and shamed, Nando’s came out in support of employing immigrants. Through the hashtag #EveryoneIsWelcome, they... Continue reading→
Women have come a long way but a lot more still needs to be done
Women have made significant inroads into the world of commerce, but a lot still needs to be done to put them on par with their male counterparts. There is no denying that women in South Africa have come a long way. Since the dawn of democracy, women have made significant advancements in business and politics,... Continue reading→
Keshia Patchiappen: Intern to CEO
In an industry where a mere 3% of directorship is held by women, Keshia Patchiappen is paving the way for women of colour with her dynamic, strategic approach to the realm of digital marketing and communications. Keshia has experienced a stellar career trajectory, rising from an intern to CEO through 11 years of experience across... Continue reading→
Limited edition Red Bull Culture Clash cans launched
Red Bull Culture Clash fans have a new way to get behind their favourite crew with the launch of four limited edition Red Bull Culture Clash cans, each featuring one of the headline artists namely; AKA, DJ Tira, Patoranking and Admiral & Jahseed. The limited edition set of cans are now available in-store nationally. Red... Continue reading→
SA’s Protection of Personal Information Act has a bigger, foreign brother you must meet
Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation... Continue reading→
The commercial industry: built on the backs of production companies
By Bobby Amm, Executive Officer, the Commercial Producers Association You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC)... Continue reading→
IAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards
Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within... Continue reading→
Independent Agencies are ready to take South Africa’s ad industry into the future
by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of... Continue reading→
Sprout Wins Google Bonanza
Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate substantially, because the ad will then attract greater visibility and prominence on the search results page. Extension formats include like call buttons, location information,... Continue reading→
Women’s Month: only 11% of creatives globally are female
It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation... Continue reading→