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Covid-19 fatigue is real, but marketers are still responsible for their brands

Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they... Continue reading

Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference

The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town... Continue reading

#EskortCares campaign raises funds for Children’s Homes

To raise funds for two children’s homes in Heidelberg, Eskort collaborated with Saronsberg Cellar and artist Sam Nhlengethwa in an initiative aptly named Liberi. The Latin word for children, Liberi was launched in July 2020. A unique collector’s Liberi 2018 Bordeaux blend was created by Saronsberg Cellar and the labels showcased six of Nhlengethwa’s art... Continue reading

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