Latest Industry News
On Comic Con, YouTubers and the business of gaming
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop... Continue reading→
Global Out Of Home Media Secures Rights In Yaoundé, Cameroon
Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road... Continue reading→
The media needs to start questioning itself more
Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does... Continue reading→
Outdoor Network Launches Rotating Digital LED Outside Cresta Mall
Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta... Continue reading→
Debonairs Pizza Launches ‘Dezemba’ Campaign
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to... Continue reading→
black Wins 5 Awards Including Brand Of The Year At The Assegai Awards
South Africa’s premium entertainment streaming platform, black, was awarded 5 Direct Marketing Association of South Africa (DMASA) Assegai Awards recent edition. The Assegai Awards acknowledges and awards integrated marketing campaigns that deliver exceptional results. Since its inception, the Assegai Awards have strived to benchmark the South African Direct Marketing industry, by highlighting the best-in-class examples... Continue reading→
BOS Sport implements #TEAMUP School Challenge
As part of the launch of their new look @BOS_Sport bottle, South African brand BOS has implemented a campaign that targets school teams. South African school sport represents everything BOS Sport is passionate about – active lifestyles, a sense of fun, team comradery and commitment. The #TEAMUP School Challenge 2K18 is challenging school sports teams... Continue reading→
Loyalty, a must in the hospitality industry says LoyaltyPlus
Loyalty programmes or rewards programmes are a major revenue generator in the hospitality industry and keeping operators front of mind, seeing as it is offered to customers who regularly support a company. This is according to leading independent CRM company, LoyaltyPlus, a specialist in complete client retention via cutting-edge loyalty programmes and partnerships.Frik van der... Continue reading→
Net#work BBDO scoops world’s best for branded content
Mercedes-Benz’s dramatic ‘Return to Chapman’s Peak’ film, which took motorist Christopher White back to the scene of his famous crash in an autonomous S-Class ( http://www.networkbbdo.co.za/portfolio/mercedes-benz-chapmans-peak/), has won one gold and two silver statues for local agency Net#work BBDO at the prestigious London International Awards (LIA).The film won the only gold statue awarded in branded content... Continue reading→
The winning streak continues for Joe Public Connect
The Direct Marketing Association of South Africa’s Assegai Awards, recognises integrated marketing excellence and raises the industry bar as we see the growing standard of winning work. As an agency group Joe Public United lives its purpose of growth and believes in always doing better than their best. Continuing this trend the group saw specialist... Continue reading→