Latest Industry News
BBM Messenger and Dotjam Launch ‘Scratch2Win’ Campaign in South Africa
BBM Messenger has teamed up with Dotjam to launch a ‘Scratch2Win’ campaign for BBM users in South Africa. The campaign provides users with fun and engaging mobile scratch cards and the chance to win instant prizes like coupons, digital vouchers, mobile airtime, mobile data and mystery discounts from brands and retailers. Available in the BBM... Continue reading→
Narrative wins Best Corporate Website in the 2018 SA Publication Forum Awards
Content marketing specialist Narrative has again scooped up the Best Corporate Website in the 2018 SA Publication Forum Awards for the Sanlam Reality website. This is the second year the website has received this prestigious accolade. “The key to the site’s success is the rich content experience it offers members,” says Narrative Content Director, Robyn... Continue reading→
Official trailer for new Leon Schuster film released!
“An epic adventure between an old man and a loveable young boy, with a captivating storyline and the cutest baby rhino that will make you want to laugh and cry. It is a kickass visual comedy about villains that get outsmarted in the African bush. Come and experience this unforgettable journey on the big screen... Continue reading→
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour. According to Jonathon Wells, Senior VP at Nielsen... Continue reading→
Toyota SA, FCB Joburg Create Beaded Billboard As Corolla Love Letter
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out... Continue reading→
Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY.Salome Viera, Visual Merchandiser of Dior believes this product launch will be evocative, “It is without a doubt that women find shopping and spending to be pleasurable, especially... Continue reading→
Fak’ugesi Festival 2018 explores music and gaming in its final week
The Fak’ugesi African Digital Innovation Festival enters its final and closing week from 24th – 29th September with a special focus on gaming and beats. With the theme of “Tap Your Afro Source Code”, this year celebrates technology, creativity and innovation from across the African continent. Dr Tegan Bristow, Fak’ugesi African Digital Innovation Festival director,... Continue reading→
SCOPEN Africa to attend three-day AdForum Worldwide Summit in Amsterdam
SCOPEN Africa, Partner Johanna McDowell, CEO of the Independent Agency Search & Selection (IAS) company will be attending the AdForum Global Summit 2018 taking place in Amsterdam from 25 – 28th September. The AdForum Worldwide Summit is a program for search consultants and global agencies. This unique and highly focused event gathers the leading agency... Continue reading→
Unpack your thinking first – or run 100 laps
As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that... Continue reading→
The Internal Communications cluster at New Media cleans up at local awards
New Media’s Internal Communications team scooped multiple awards at the SA Publication Forum’s 17th annual SAPF Awards, which took place on Friday. These wins are in the Best Communication Innovation category and the One-off Publication category (where the team took all three places). The Communication Innovation awards recognise two New Media projects – FNB Sync,... Continue reading→