Latest Industry News
Airport Ads Unveils Strategic Rebrand
One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. Airport Ads®... Continue reading→
Online Shopping in South Africa popular with women
According to IPG Mediabrands’ specialist digital agency Reprise, South Africa’s ecommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits. Natasha Courtney, Social Media Manager at Reprise South Africa says: “Currently only a quarter of South African retailers are spending through digital... Continue reading→
Awakening the Slowveld
by Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative media juices to start flowing on what platforms to use, like for example, which... Continue reading→
FCB Joburg wins at Loeries 2019 for Coca-Cola SA, Toyota SA
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA. The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded... Continue reading→
Caxton Magazines evolves publishing models of two brands
Caxton Magazines has evolved the publishing strategy of two of its oldest brands, Living and Loving and Your Family, in line with the changing media environment and the way in which the modern reader is consuming niched content. Living and Loving is to be repositioned exclusively as an online parenting information portal but through its... Continue reading→
HaveYouHeard combines content and production in one department
Cape Town-based agency, HaveYouHeard, has launched a content production department to improve turnaround times, reduce costs and add value during the creative process for clients like Old Mutual, Martell, Cape Town Tourism and YouTube. Comprising an in-house video content studio with camera, lighting and audio equipment and a green-screen facility, as well as an in-house... Continue reading→
ROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost... Continue reading→
Digital advertising is changing and so should our tactics
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients But it has become increasingly challenging to break... Continue reading→
HelloFCB+ Wins Creative and Strategic Duties for The City of Cape Town
The City of Cape Town has handed HelloFCB+ the reins to its account after a hotly contested pitch that pit a number of Cape Town-based agencies against each other. “We’re absolutely thrilled to have been awarded the creative and strategic responsibilities for the City of Cape Town, and we’re looking forward to finding new and innovative... Continue reading→
Debonairs Pizza continues to innovate with On the Double® Stacked
Debonairs Pizza, the leading quick service restaurant in the pizza category, has launched an innovative new version of its popular On the Double® offer as part of its ongoing strategy to engage with millennials and attract new customers. The 28-year-old brand briefed its long-standing agency, FCB Joburg, to develop an above-the-line campaign for the new... Continue reading→