Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed.... Continue reading→
Nedbank IMC announces Red & Yellow as official bursary partner
This year’s Nedbank Integrated Marketing Council (IMC) Conference, taking place on the 15 September , again promises to be the showcase marketing event in Africa that draws thought leaders from all over the world to discuss “Marketing is Business©”. One of the IMC’s fundamental objectives is equipping the youth with the relevant skills and experience... Continue reading→
Flow Communications wins 14 awards at the 2023 PRISM Awards
From left to right Ayanda Siswana, Miliswa Sitshwele, Christina Kennedy, Allison MacDonald, Tiffany Turkington-Palmer, Caroline Smith, Elmarie Harrington, Edwina van der Burg, Richard Frank and Khaya Thwala. Flow Communications won 14 awards at the 2023 PRISM Awards on Saturday 29 July 2023, including a gold for its work on the launch of the Johannesburg-Abidjan... Continue reading→
Tagger Media Expands into South Africa Via Partnership with Tribeez
Leading SaaS Solution Provider for Influencer Marketing Continues to Grow Globally with Strategic Regional Partners Tagger Media, the global technology leader making influencer marketing more intelligent, today announces its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town. The market for global influencer marketing... Continue reading→
Jacaranda FM appoints seasoned broadcast and digital expert the new Programme Manager
Jacaranda FM’s new Programme Manager, Charlotte Kilbane will be joining the beloved radio station on the 24 July 2023. In her most recent role, Charlotte was as the Head of Digital Content at PRIMEDIA Broadcasting and has earned an impressive 25 year career specialising in radio, television, and digital media. Charlotte joins Jacaranda FM with... Continue reading→
The value of internships in our industry culture
It’s a global problem: Many qualified young people struggle to find jobs despite having degrees because they lack experience. Of course, how can they gain experience if no one is prepared to employ them? Research from the Quarterly Labour Force Survey (Statistics South Africa) shows that South Africa’s unemployment rate in the first quarter of... Continue reading→
MAPS®, the latest data, to be released on 31 July 2023
The Marketing Research Foundation’s (MRF) has announced that the latest iteration of MAPS (Marketing All Product Survey) data will be released on Monday, 31 July 2023. The media and advertising industry is invited to participate in a general release webinar on Thursday 3 August 2023. The July release will once again deliver insights into a... Continue reading→
The Importance of Networking in Business
In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the... Continue reading→
Razor PR’s Oscar Tshifure announced as PRISA President-Elect
With over 16 years of experience, Tshifure is well place to lead the industry body and its communities towards a future where public relations and strategic communications hold a prominent position in business and society. “As an agency we are committed to playing our part in actively bettering our whole industry. We deeply believe that... Continue reading→
The ACA announces the incoming Board of Directors for 2023/24
The Association for Communication and Advertising is pleased to announce the incoming Board of Directors for the 2023/2024 fiscal year, as elected at the association’s 76th Annual General Meeting held on Tuesday, 11th July 2023. Thabang Skwambane was elected to the position of Chair and Sharleen James to that of Vice Chair. The newly elected... Continue reading→