Latest Industry News
Tickets for MOST now on sale
The MOST Awards is an annual highlight for the media industry. Not only is it a fantastic networking opportunity with everyone who’s anyone in the media industry attending, but it’s a celebration of the sector’s best-of-the-best in terms of service delivery, knowledge and innovation. The 9th annual MOST Awards ceremony is being held on 14... Continue reading→
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day... Continue reading→
FCB Cape Town pats Mother City agencies on the back for Cannes performance
FCB Cape Town, one of the most respected agencies in the Mother City, has praised its contemporaries in the coastal town for their impressive performance at the Cannes Lions International Festival of Creativity. Cape Town agencies brought home 12 of the 27 Lions handed to South African agencies during the week-long awards festival; the other... Continue reading→
The new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey
South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey. Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself –... Continue reading→
Inspiring new ad for Vodacom NXT LVL
Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge... Continue reading→
Social CRM works harder for retailers
Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers... Continue reading→
M&C Saatchi Abel Cape Town shows how high fees are eating retirement savings
It is no secret that most South Africans are deeply in debt, struggling with the escalating cost of living and battling to save enough for a comfortable retirement. Yet many families continue to put as much as they can into their retirement savings vehicles in good faith that their money is being invested wisely. The... Continue reading→
Food for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership... Continue reading→
The Transformation of Print
The print-ship has not sailed! Print is simply in the process of reinventing itself and has morphed from ‘ink and paper’ into a multi-dimensional cruise-liner, adding value through additional platforms. Print provides tangible value for advertisers and readers. “While researching the life of print, I learnt that there are approximately 300 000 published magazine titles... Continue reading→
Platinum Seed appoints Ally Behr as Design Director
Digital consultancy Platinum Seed has appointed Ally Behr as its Design Director, as part of its strategy to expand its service offering and build a tightly-knit leadership team to add additional value to its clients. She is the fifth new joiner at the agency in the last two months, with Platinum Seed already having expanded... Continue reading→