Latest Industry News
MTN Goes Static with Airport Ads®
MTN, South African based international mobile operator and World Branding Awards 2016 Brand of the Year winner certainly understands the power of branding and marketing. And it also understands the value of airport advertising as it continues communicating its brand messaging to consumers in this highly targeted and effective Out-of-Home environment. The brand recently highlighted... Continue reading→
Tribeca Public Relations appoints Zweli Mokgata
21 April 2017, Tribeca Public Relations has appointed Zweli Mokgata as a Senior Content Developer, with a special focus on business and technology writing. Zweli’s appointment has seen Tribeca’s content team triple in size during the last year, as a result of the agency’s strategic focus on content development. Zweli has seven years’ experience writing... Continue reading→
BRAND UNION APPOINTS ANOTHER TALENTED CREATIVE
Brand Union welcomes another creative addition to its Cape Town agency. The talented and strategic copywriter, Hanlie van der Merwe joined what has now become the largest global brand agency in South Africa. Since 2000, she has worked nationwide in the creative studios of reputable through–the–line agencies including FCB, Joe Public, and The Jupiter Drawing Room. She also joined... Continue reading→
Top eventing trends for 2017: Smart tech, fabulous food, controlled costs and a return to nature
Flint & Tinder Events, a boutique events company based in Johannesburg, has partnered with some of its key suppliers to develop a 2017 trends report for the eventing industry. The release of the trends report coincides with the companies’ first anniversary, celebrating the success of inspired product launches and events for their portfolio of blue-chip... Continue reading→
FIVESTAR PR to represent Tintswalo Lodges in South Africa
Luxury travel and hospitality specialist FIVESTAR PR has launched its new website www.fivestarpr.co.za and extended its portfolio to represent Tintswalo Lodges, a collection of three family-owned and managed properties in South Africa. Perched on a pebbled beach at the foot of the Table Mountain National Park, overlooking the Atlantic Ocean, the award-winning Tintswalo Atlantic boutique... Continue reading→
IAS flies the South African flag again as it attends the Ad Forum Worldwide Summit in New York
The annual agencies and consultants’ get together– the 2017 AdForum Worldwide summit, promises to place the Independent Agency Search & Selection Company (IAS) at the forefront of global issues facing the marketing, communication and advertising industry and the complex world of agency selection. The 2017 AdForum summit will take place in New York between 24th... Continue reading→
Hisense Becomes Official Sponsor of 2018 FIFA World CupTM
In a joint press conference held with FIFA, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense will engage in an array of global marketing and advertising activities for both the... Continue reading→
The PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire... Continue reading→
Managing the metrics that drive reputation is vital to business sustainability in Africa, finds inaugural Magna Carta Africa Reputation Index
Good governance is the top reputational attribute for telecommunications companies in South Africa Consumers want to see improved working conditions for government employees to reduce the frustration factor Banks should distinguish themselves more in terms of their customer service offering Reputational drivers and attributes vary markedly across key industries in South Africa, highlighting the crucial... Continue reading→
TBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania
Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted... Continue reading→