Latest Industry News
MetropolitanRepublic gives Eskort a brand refresh and celebrates a new visual language
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look... Continue reading→
HaveYouHeard adds 4th office to its network
HaveYouHeard, the full-service brand and strategic agency which opened doors as influencer specialists before the phrase ‘influencer marketing’ became ‘a thing’, has added a 4th office to its network that already spans Cape Town, Johannesburg and London. The agency has merged with KwaZulu-Natal digital hotshop STIR, started by Kirsty Bisset nine years ago and will... Continue reading→
What’s next for our old friend the newspaper?
Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday... Continue reading→
Virtual entry workshop for the 2021 Effie Awards
The 2021 Effie Awards South Africa season opens with virtual entry workshop on Tuesday, 23rd February. The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa will be held in 2021 following the postponement of the inaugural programme due to the impact of the COVID-19 pandemic.... Continue reading→
Influence+United aligns with HaveYouHeard to offer access to influencers in Africa
IZEA Worldwide Inc, a charter member of the worldwide influencer marketing alliance offering access to over 3-billion global citizens to modern brand marketers, Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent. According to IZEA Chairman and Chief Executive Officer, Ted Murphy, Africa is a largely untapped... Continue reading→
FoxP2 ranks as Number 1 agency two years running
For the second year in a row, FoxP2 has been ranked as South Africa’s most creative agency on the medium-sized agency list, according to the Loeries Official Rankings 2020. In addition, it ranked 4th on the Overall Ranking by Agency – South Africa list and 6th on the Overall Africa & The Middle East list,... Continue reading→
Meta Media turns two!
Happy second birthday, Meta Media! This “curious” cultured, #SoWhat driven, full-service media agency opened their Johannesburg office doors in January 2019 and Cape Town in February 2019 and have flourished ever since. “Over the past two years we have continuously proved that we are the “so what” agency, consistently looking for the insights behind the... Continue reading→
The human face of mentorship, training and motivation in a pandemic
Claire Herman, Media Operations Lead at The MediaShop It is customary to move into a new year with optimism and a heightened level of energy and excitement, but as we move more into 2021 we are reminded of the lesson that 2020 taught us so well – the only constant in life is change, and... Continue reading→
The BRC announces interim data for RAMS
Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim... Continue reading→
The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme... Continue reading→