Latest Industry News
4 Digital transformation communication strategies
By Ronelle Bester, Owner and Director of Red Ribbon Communications If you’re running a business in 2019, digital transformation should be on your mind. It doesn’t matter whether you’re a one-man band decorating cakes at home, or stand at the head of a multi-national corporation with hundreds of employees – it affects you. From how... Continue reading→
NutriDay is Keeping South African’s Strong Everyday by Addressing our Country’s Key Nutritional Challenges
It’s not enough for brands to just sell a product anymore. They need a higher purpose. They have a responsibility to contribute positively to society. They need to make a tangible difference in the lives of the people they serve. NutriDay, South Africa’s Number One Yoghurt, fully understands this need. NutriDay’s purpose is to Nurture... Continue reading→
Outdoor Network adds two new rotating digital sites in KZN to grow footprint
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast. The two 3m x 6m prestigious digital billboards are located 500 metres apart, with one on the R627 alongside the... Continue reading→
Time To Register For Cannes Young Lions!
CINEMARK SEEKS LOCAL TALENT TO SHOWCASE ON A GLOBAL STAGE Are you creative, talented and capable of delivering a 60 second commercial under serious time pressure? Would you like to go to France for the Cannes Lions International Festival of Creativity, and have your work showcased on an international stage? Then read on… Once again,... Continue reading→
Why ‘Brands Using Brands’ Get It Wrong. The ‘Win a Prize’ Dilemma
Sarah Dexter, CEO at MullenLowe South Africa encourages brands to give some thought to which brand they partner with. It may prove the difference between a successful promo campaign and one that falls flat. There appears to be an increasing focus amongst brands these days on delivering short-term results – a desire to deliver the... Continue reading→
Creative Circle Awards: Ogilvy Wins Big On The Night
Ogilvy took home a total of eight awards on the evening. “We’re honoured to be recognised so generously by the industry,” said Ogilvy South Africa CCO Pete Case. “It’s been a year of tough competition in our industry. We’re especially encouraged to have won in such diverse categories – digital and interactive campaigns, as well... Continue reading→
Assupol celebrates those who serve through new brand campaign
Assupol Life’s new brand television commercial was launched at Nu Metro Menlyn, at an event that was reminiscent of a blockbuster preview. Except at this preview, the cast members of the commercial were pleasantly surprised to see that they were the stars being honoured by Assupol Life. The television commercial is the evolution of Assupol’s... Continue reading→
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain... Continue reading→
Digitalisation, Fake News and Integrity: The Changing Landscape of PR Globally
The International Public Relations Network provides global in-sight on how PR agencies are adapting to the new PR trends Is PR evolving into a digital only world? According to a recent, global survey conducted on behalf of the International Public Relations Network (IPRN), 58% of PR agencies believe classic Public Relations is changing as... Continue reading→
Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until... Continue reading→