Latest Industry News
SCOPEN 2017 and the courage of House of Brave
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies. Among the top five was House of Brave and... Continue reading→
Why student exchange programmes are vital for career development
Those fortunate enough to have attended a tertiary institution can attest to it being some of the most fulfilling and challenging days of their lives. Depending on the environment and nature of the institution, higher education is about so much more than textbook learning and the anxiety of exam season – it’s a meeting of... Continue reading→
Manny Nichas appointed to grow Fournews’ global brand footprint
Following 22 years of creating and overseeing South Africa’s favourite franchise brands, Fournews, has announced the appointment of Manny Nichas as Executive Manager – Brand Growth and New Business, effective immediately. Nichas will expand the brand growth into the global market while ensuring that their local brands, News Café, Moyo, Brooklyn Brothers, Calistos and Senhor... Continue reading→
M&C Saatchi Abel drives another challenger brand to the top
M&C Saatchi Abel has joined forces with tyre fitment specialists BestDrive, creating an ad that is sure to make this challenger brand top of mind. This is not the first time the agency has created a campaign that turns a challenger into a champion, as evidenced by its work with brands like Hollard, Heineken and... Continue reading→
Condriac launches streaming platform CondriacLive
Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and... Continue reading→
Huggies® supports World Prematurity Day
November is annual World Prematurity Day. Premature birth is the leading cause of death worldwide in children under the age of five. Babies born too early are more susceptible to long-term health problems that affect the brain, the lungs, hearing or vision. In South Africa, 15% of all births, which equates to one in seven... Continue reading→
Digitata Insights partners with Ntare Insights in Rwanda
Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country.... Continue reading→
Rev up your brand presence with Autodealer
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago,... Continue reading→
You should probably take me seriously
Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids,... Continue reading→
AAA School Of Advertising Johannesburg Campus has a new address
The AAA School of Advertising today announces the move of its Johannesburg campus to Braes Office park, 3 Eaton Road, Bryanston. The new Johannesburg campus of the AAA School of Advertising is now located within what is fast becoming the heart of ‘ad land’, where a number of leading brands and communications and media... Continue reading→