Latest Industry News
An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from... Continue reading→
Rapt Creative delivers 100% for Windhoek
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that,... Continue reading→
TCL TV’s now available without commitment
TCL South Africa is expanding its digital footprint even further through an alignment with Teljoy, where consumers can bring TCL products into their home on a rent-to-own, month-to-month contract basis. This system allows consumers the widest choice with minimal risk and a host of benefits. Ryan Curling, TCL South Africa’s Marketing manager says that teaming... Continue reading→
Adspend – January 2022
The Top 10 South African January 2022 advertisers Advertiser Jan-20 Advertiser Jan-21 Advertiser Jan-22 1 OUTSURANCE INSURANCE R 98 066 510 OUTSURANCE INSURANCE R 114 261 425 SHOPRITE HOLDINGS LTD R 130 156 541 2 SHOPRITE HOLDINGS LTD R 95 629 295 UNILEVER SA R 96 154 966 SHOWMAX R 115 227 166 3 CLIENTELE... Continue reading→
Jameson launches new platform to help small restaurants and bars bounce back
Irish whiskey brand, Jameson, officially launched its new platform – Jameson Supper Club – at Johannesburg restaurant, A Streetbar Named Desire, last month (31 March 2022). The platform, a riff on supper clubs and pop-ups, is intended to help restaurants, pubs and wine bars recover and rebuild following the financial impact COVID-19 regulations and trading... Continue reading→
MullenLowe speaks directly to perpetrator in powerful ‘Dear Abuser’ campaign
South Africa has one of the highest rates of child neglect and abuse in the world. The stats are truly disturbing. According to a 2015 Optimus study on child abuse, violence and neglect in South Africa1, one in five children fall victim to physical violence. With the Covid-19 pandemic wreaking further socio-economic havoc over the... Continue reading→
DTT (Digital Terrestrial Television) 101 – the long and the short of it
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a... Continue reading→
Lesole Kodisang joins Rapt Creative as the agency’s new Strategy Director
RAPT Creative, the dynamic and nimble creative and executional agency that more than doubled both its staff headcount and revenue in 2021, has appointed Lesole Kodisang as its new Strategy Director with immediate effect. Kodisang boasts an illustrious career, and has worked at – and in some cases headed up strategic planning – at many leading... Continue reading→
Unlocking the power of “hyper-local”
By Gareth Grant, Business Unit Manager at The MediaShop We all choose to live and shop locally, in geographic areas that suit us and that are convenient to our life stages and lifestyles. This plays a role in the shops we frequent, the restaurants we eat at, the cinema houses we chose to watch the... Continue reading→
The VA Army will fight for you (on LinkedIn)
“It’s hard to find things that don’t sell online,” Amazon’s Jeff Bezos once said. As the internet has shrunk the world, it has expanded the size of markets. A digital transformation catapulted by the Covid pandemic. In the race towards digital supremacy, the majority of South Africans remain firmly in the trenches, fighting to gain... Continue reading→