Latest Industry News
Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to the ongoing research being done by HaveYouHeard, in conjunction with industry news site, MarkLives.com, to track how the COVID-19 pandemic is impacting the industry during... Continue reading→
Lerato Molele joins MetropolitanRepublic as BUD
Lerato Molele, a well-rounded advertiser with broad work experience gained over nearly 20 years in the industry, has joined MetropolitanRepublic as Business Unit Director. “With her passion to work on brands that make a difference in South Africa and beyond, Lerato is an ideal fit with the MetropolitanRepublic team and its client portfolio,” said the... Continue reading→
The business of sports broadcasting – live sport is back!
By: Andile Qokweni Business Unit Manager at The MediaShop Live sport in 2020 came to a crashing halt thanks to the Coronavirus pandemic taking it from our courts, stadiums and most importantly our screens. Globally, the absence of live sport amongst sport lovers feels like a pandemic all on its own. This is the first... Continue reading→
‘If you aren’t selling online, why the hell not?’
CEO and founding partner of MetropolitanRepublic Group company, 8909 Digital, Ciarán McKivergan, has just two questions for small and medium-sized retailers: “With many businesses closing down and bricks & mortar stores shutting their doors, are you online and – if you aren’t – why the hell not?” Acknowledging that the COVID-19 lockdown was an unexpected... Continue reading→
The new era of product placement
By Kevin Levy, senior media planner, Meta Media In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our loved ones, in our own kitchens. The old adage is very true these days – what do... Continue reading→
Podcasts enjoy more success with a familiar name behind them
Podcasts are not new as a medium. But some of these audio on demand files are making huge waves in the industry. Jacaranda’s JacPod series is seeing huge download numbers, with Brent Lindeque’s Good Things Guy podcast consistently being the number one most listened to file for the past several months. Kevin Fine, Managing Director... Continue reading→
The next level of marketing is here
Over the past decade there have been significant advances in the field of Marketing and Advertising theory and practice. The next level of marketing, includes the disciplines of Observed Consumer Behaviour, Behavioural Economics and Cognitive Neuroscience. Kirsten Dugmore, Chief Growth Officer at SugaSpice, will be hosting an online “Modern Marketing Bootcamp” that will bring together... Continue reading→
Meta Media and The MediaShop offices reopen
Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when... Continue reading→
First World Problems during a pandemic
By Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus. Through these trying times I have learnt the importance of laughing at ourselves a... Continue reading→
FCB Joburg/Hellocomputer Group MD Thabang Skwambane one of world’s ‘most creative’
International advertising, media & technology journal, Adweek, has included one of South Africa’s leading admen – Group Managing Director FCB Joburg and Hellocomputer, Thabang Skwambane – on its 2020 Creative 100 Honour Roll. Published annually to celebrate the most inspiring minds in marketing, media and culture, this year Adweek Creative 100 acknowledges worldwide talent in... Continue reading→