Latest Industry News
MetropolitanRepublic lives up to its reputation, produces industry acclaimed campaign for SA Tourism under lockdown
Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic... Continue reading→
Weber Shandwick’s Tankiso Motsoeneng named Best Up-and-Coming Public Relations Professional
Weber Shandwick’s Tankiso Motsoeneng has been named Best Up-and-Coming Public Relations Professional at the 23rd edition of the PRISM Awards, one of Africa’s most prestigious public relations and communications programmes. Judged by 67 seasoned industry professionals and 10 associated judges (young newcomers to the industry), the PRISMs recognise the successful fusion of strategy with creativity... Continue reading→
Toyota SA dips toe in esports arena with new activation from Brand Inc
Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc. Part of the HaveYouHeard group, Brand Inc is a collaboration with GGWP (Good Game Well Played) to create a... Continue reading→
The local newspaper footprint is evolving
In a bid to give local and national advertisers the most effective reach and a more effective solution for readers and brands, Caxton Local Media is evolving and adapting some of its local newspapers’ footprints. The recent decision was made due to the current tough economic climate coupled with the company’s solution-driven response to these... Continue reading→
South Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to... Continue reading→
Caxton Local Newspapers return to SA homes
After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19... Continue reading→
Updates at The Marketing Research Foundation
The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster, and ensuring that the launch of MAPS remains on track. In what is proving to be a very challenging period for the marketing industry, the MRF Board has quickly put processes in place... Continue reading→
The ACA and MASA launch joint initiative to future proof the industry
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme... Continue reading→
A lesson in humanity
By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of... Continue reading→
Digital Transformation, then and the Covid-19 now
By: Andrew Dabbs, Digital Media Strategist at The MediaShop They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t change something that not broken” and then came COVID19. The world has spun into absolute shock... Continue reading→