Latest Industry News
Is attention the new media currency?
At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you... Continue reading→
Conceptualized by FCB Interface, an Indian campaign ‘Punishing Signal’
The Mumbai Traffic Police in India finds an innovative solution to the honking problem in the city with some tech and typical Mumbai humour ~The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface~ Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to... Continue reading→
FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annual Awards. Their collaboration on the Phonetic Can campaign was the most awarded campaign on the night with two first places and two second places – firsts in the Out-of-Home and Integrated Campaign categories,... Continue reading→
HaveYouHeard benefits from organic growth
Cape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. The agency, which has satellite offices in Johannesburg and London, added Absa, Campari Africa, Jameson Global, Jeep... Continue reading→
Evidence Based Marketing has arrived!
Over the past decade there has been significant advances in the advertising and marketing fields, not least of which is the advent of Evidence Based Marketing, the latest global movement in marketing. As an introduction to concepts including Behavioural Economics, Observed Consumer Behaviour and Cognitive Neuroscience, Kirsty Dugmore of SugaSpice will be hosting a “Modern... Continue reading→
Brand longevity – a lesson from Ladysmith Black Mambazo
By: Thuso Mmotlana, Buyer at The MediaShop With all the noise and clutter in the market, how can a brand illuminate itself to have a long productive life and make a mark in cultural and artistic history? On Tuesday the 11th February I heard the sad news of Professor Bhekizizwe Joseph Shabalala’s passing. He was the... Continue reading→
Global Out Of Home Media Launches Increased Presence in Nigeria
Global Out of Home Media has continued its efforts to strengthen its presence in Nigeria by hosting a launch event in Lagos at the end of 2019 that provided it with the opportunity to engage one-on-one with a host of important clients. The event took place over two days at Club 38, Bamboo Lounge with... Continue reading→
Global Out Of Home Media Strengthens Nigeria Offering
Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home... Continue reading→
2020 Effie Awards South Africa announces call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2020 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held on South African soil. South African agencies, clients, media partners, start-ups and more are invited to... Continue reading→
Hive Digital Media’s Spectrum Roadshow
As part of the launch of Caxton’s exciting new locally produced video-on-demand platform, Hive Digital Media presented Spectrum to a few select agencies from November 2019 to January 2020. As part of the initiative a lucky draw competition was run among the agencies, where two prizes were up for grabs, namely a free Spectrum pop-up... Continue reading→