Latest Industry News
Engen KlevaKidz puts paraffin safety first
The annual Engen KlevaKidz has kicked off with its unique brand of industrial theatre set to engage and educate learners across South Africa about the importance of paraffin safety. Engen are South Africa’s leading supplier of paraffin, through the Laurel Paraffin brand. Engen KlevaKidz takes the form of an interactive educational stage drama relaying key... Continue reading→
The MediaShop talks upcoming media trends
Future Media Trends and The Media Crystal Ball: Sean Sullivan – Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of “The Singularity is Near”, have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we’d explore 10 themes that are shaping the media platforms of tomorrow. Let’s... Continue reading→
Taxis as mobile galleries bring international art trends to South Africa
Art goes to the people via decals on minibus taxis The works of the six finalists in the 2016/17 SA Taxi Foundation Art Award will be on display to the South African public from the end of July, carried as decals on 60 minibus taxis. The taxis will travel on conventional routes in the cities... Continue reading→
FCB responsible for the lion’s share of SA’s iconic ads
FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era. The South African edition of the Huffington Post recently wrote that reflections on life after Nelson Mandela’s release ‘evoke a mixture of contempt and sadness, as well as... Continue reading→
AMASA AWARDS 2017 Deadline Extended
Due to high volume of requests AMASA AWARDS deadline has been extended to the 12th August 2017 Entries open: 3rd July 2017 Entries close (extended deadline): Midnight 12th August 2017(enter now) Shortlist announced: Week of 18 September 2017 AMASA Gala Evening: 12th October 2017 ( Book tickets now) With a large...
The bright value of Local News Networks
In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa... Continue reading→
Digital Agencies and Consultancies need a meeting of the minds
The digital landscape is becoming more sophisticated than ever, evolving from just a platform for the promotion of brands to running critical business functions, talking to staff, engaging customers and reaching suppliers in integrated, easy-to-use environments. Bradley Elliott, director at Digital creative consultancy Platinum Seed discusses how digital agencies and business consultancies can no longer... Continue reading→
ProActive™ promotes road safety awareness for the Automobile Association
With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pedestrians, who, according to statistics, comprise around 40% of all road fatalities annually in South Africa.The campaign strategy is to educate pedestrians about the importance of adhering to... Continue reading→
Prima Toys harnesses unboxing video trend
Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touchpoint within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely... Continue reading→
Transit Ads™ drives BUCO message to consumers
Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the... Continue reading→