Latest Industry News
Boomtown awarded Wimpy ATL business
After an extensive pitch process, culminating in a final five agencies being shortlisted to present their strategic and creative visions for the brand, Boomtown has been awarded Wimpy’s above-the-line account. According to Wimpy’s Marketing Executive Jacques Cronje, Boomtown impressed with its no-nonsense hard-work ethos while retaining its authenticity and humility. “An excellent match with Wimpy,”... Continue reading→
Snakes alive! Prepare your brand for the venomous crises lurking in the grass
By Caroline Smith and Allison MacDonald What happens when your organisation is bitten by a crisis that threatens its reputation? It could easily devolve into a poisonous situation that could be damaging or even deadly to your brand. That’s why you need to identify whether it’s a “python” crisis or a “mamba” crisis, and prepare your... Continue reading→
Algoa FM’s Charlie T flying solo on Saturdays
Popular Algoa FM presenter and aviation enthusiast Charlton Tobias is about to fly solo with his own Saturday morning show between six and nine. During the week “Charlie T” remains part of the Algoa FM Breakfast team together with Wayne Hart and Lee Duru. “I am delighted to be hosting Saturday Breakfast which will dispense... Continue reading→
The relationship between architecture and brands
Branding and architecture – two forms of design – have an interesting and overlapping relationship, according to Landseer Collen, principal, director and founder of BPAS Architects. This has changed through the decades and is likely to continue to develop into the future, as new design technologies and philosophies evolve. “There are many ways that branding and... Continue reading→
Canon celebrates 20th consecutive year of number one share of global interchangeable-lens digital camera market
Canon South Africa announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 20 consecutive years1 from 2003 to 2022. “Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image... Continue reading→
Razor PR wins ‘Best Reputation work in EMEA’ for third year running at EMEA Sabre Awards
Razor PR, the globally award winning South African public relations and reputation management agency of M&C Saatchi Group, and its client Anglo American, took home the Diamond SABRE Award for Superior Achievement in Reputation Management at the ceremony held in Germany on Thursday. This is the third year running that Razor has won the top... Continue reading→
Effie South Africa Launches 2023 Season, Calls for Entries
Effie South Africa has issued a call for entries for the 2023 Effie Awards South Africa Programme Entries will be accepted via the Effie entry portal from the 6th of April through to midnight on June 14th 2023 The Effie Gala Awards Ceremony will be held on September 15th in Johannesburg Effie South Africa launched... Continue reading→
Seven social media trends to look out for
By Miliswa Sitshwele, head of social media at Flow Communications The rise of social media over the past decade has been a marvel to witness. (Remember the days when Mark Zuckerberg was your first and only Facebook friend and poking was a form of flirting?) Not so long ago, YouTube went from being a platform... Continue reading→
MullenLowe Partners with SASKO to Launch New Campaign Celebrating the People Behind the Brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains that the team created a 360-degree campaign featuring a new look and brand promise which celebrates SASKO’s quality and care through its people. “At the... Continue reading→
Tribeca appoints two account managers
Tribeca has appointed two account managers, Mbali Khumalo and Tshegofatso Mashala, bringing fresh talent and personalities to its agency teams. “We love welcoming new talent to our team, and Mbali and Tshegofatso both bring unique value and contemporary PR expertise to our agency,” says Nicky James, managing director at Tribeca. “We look forward to supporting... Continue reading→