Latest Industry News
Research shows that seasonal ad spend is still relevant in turbulent times
The past few months have been an interesting time for South Africa and while the signing in of Cyril Ramaphosa as the new president of the country has been touted as the “new dawn of an era”, we’ve been left with no doubt that it will be a long road to recovery for our ailing... Continue reading→
Short courses that will pave the way for success in the modern job market
The biggest challenge most people face when choosing a career is figuring out whether it’s the right path for them, and now that you’re a working professional, keeping up with technology and the industry shifts is one of the biggest challenges professionals of all ages and backgrounds face. “While it can be frustrating to keep... Continue reading→
Staying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app... Continue reading→
As if you needed another reason (we’ve got 100) to study at Vega!!
Vega, a brand of the Independent Institute of Education (The IIE), will host a National Open Day on Saturday, 24 March 2018. Vega invites parents, scholars and prospective students to attend its next open day for the year, taking place at Vega campuses nationwide on the 24th of March 2018. The open day will give... Continue reading→
Caxton Excellence Awards acknowledges local talent
Competition between the various Caxton Local Media’s editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards. Judges were impressed with the top quality work that individuals dedicated to their papers and clients. Held at the Empire Hill venue in Parktown on 15 March, over 400 ‘Caxonites’ from across South... Continue reading→
Martell Cognac breaks new ground with striking OOH advert on Africa’s largest animated LED lightbox display site
True to its spirit of pushing boundaries and defying the conventional, the Martell Cognac brand recently unveiled the largest animated LED lightbox display site in Africa – the first time that this animation technique has been used on a billboard of this size, on this continent. “In a cluttered and hotly-contested outdoor environment, only brands... Continue reading→
Publicis Machine appoints city’s top creative graduates to its Cape Town team
Publicis Machine is proud to announce that its Cape Town team has been bolstered by the addition of three of the city’s hottest creative graduates of 2017 – Chiquita Williams, Richelle Naidoo and Nicholas Pollett, all of whom graduated top of their classes in their respective fields. The decision to hire creative graduates is in... Continue reading→
Stuff Magazine recognises the best gadget and apps at its annual awards event
Stuff magazine, South Africa’s premier consumer technology magazine, held its annual Gadget and App Awards for 2017 in Hyde Park, Johannesburg on Wednesday evening. The awards were sponsored by social live-streaming service VOOV with portions of the event broadcast live on the platform. The overall winner of the #StuffAwards was the Nintendo Switch, which took... Continue reading→
The Brand Council SA (BCSA) announces new board members for 2018.
It is with great excitement that the BCSA announces new members of their Board and management team, many of whom have a creative background and boast an impressive repertoire of achievements that have moved the marketing and advertising industry forward. Joining the Board are Ebert Grobler (Boomtown), Isayvani Lungoomiah (Grid), Masego Motsogi (Grid), Terri-Leigh Cassel... Continue reading→
How safe is your brand online?
A popular burger chain’s logo appears above an uncomfortable close-up of a naked woman on a porn site, while a food retailer’s banners appeared next to fake news articles on a highly disreputable website. Chances are these brands have no idea that their brand adverts are appearing in such brand damaging environments. Which is why... Continue reading→