Latest Industry News
APO Group Triumphs at 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards – Five Awards, More Than Any Other Firm in This Year’s Competition
These prestigious accolades solidify APO Group’s position as the most awarded Public Relations consultancy in this year’s competition APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, proudly announces that it has received five prestigious 2023 SABRE Awards during the award ceremony held on May 18th, during the 2023 African Public... Continue reading→
Surreal 3D LEGO® City billboard gives V&A shoppers’ a multisensory experience.
Visitors to the V&A Waterfront’s main Centre Court this past week will have likely done a double take as LEGO® City characters appeared to leap and even zip line from the walls in the brand’s latest digital out-of-home (OOH) advertising offering that brings the LEGO world to life. The innovative 3D digital billboard forms part... Continue reading→
HOLD THE PHONE! JACARANDA DAY CAPTURED BY THE HUAWEI P60 Pro IS BACK WITH MORE MUSIC YOU LOVE Two major brands HUAWEI and Jacaranda FM announced their collaboration for one of the most popular entertainment events on the music festival calendar – Jacaranda Day 2023. Jacaranda Day captured by HUAWEI P60 Pro will take place... Continue reading→
The future of reputation at Nedbank IMC
Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations... Continue reading→
Meta celebrates Africa’s ‘Rising Stars’ in its 2023 ‘Made by Africa, Loved by the World’ campaign
As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way... Continue reading→
Tribeca Public Relations promotes Juliette Verhoog to account director
Juliette Verhoog has been promoted to account director at Tribeca Public Relations (Tribeca), having joined the agency in September 2019. Her promotion recognises her commitment to maintaining a standard of excellence in client service, as well as exemplary team management over the last three years, particularly in her mentorship her team members. She has provided... Continue reading→
10 tips for building a red-hot paid digital strategy
By Sammy-Joe Radinthi and Christina Kennedy There are so many marketing messages competing for eyeballs online, so how can you make yours stand out and deliver the results you or your client need? Paid digital advertising, cleverly applied, can powerfully grow and position your brand. However, it’s not as simple as boosting social media posts... Continue reading→
VMLY&R South Africa has announced the launch VMLY&R Commerce in South Africa, headed by Chief Experience Officer Imran Patel.
Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel. With its belief that commerce channels hold the most untapped potential to deliver memorable customer experiences and sales impact, the global agency has been leading the industry through the... Continue reading→
Effie South Africa Hosts Dialogue on Creative & Effective Marketing with Leading Industry Experts
Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss “Creative & Effective Marketing’ ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in... Continue reading→
5 Incredible Things You Can Do On A Google TV
Although streaming video through your TV is nothing new, it’s always been a bit of a chore. You have to connect to your home network, find the right app for what you wanted to watch, and then actually click through menus until you found what you were looking for. It was never really an enjoyable... Continue reading→