Latest Industry News
The ACA and MASA launch joint initiative to future proof the industry
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme... Continue reading→
A lesson in humanity
By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of... Continue reading→
Digital Transformation, then and the Covid-19 now
By: Andrew Dabbs, Digital Media Strategist at The MediaShop They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t change something that not broken” and then came COVID19. The world has spun into absolute shock... Continue reading→
Tomorrow Trust launches social media challenge to assist vulnerable learners during lockdown
The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey, has launched a social media campaign to assist its beneficiaries or their caregivers stay connected to support during lockdown. #SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, tag two... Continue reading→
Mukuru appoints Workbench to grow the brand across Africa
Workbench, the brand building communication agency, was recently appointed as Mukuru’s creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand. Working closely with the Mukuru exco and Watson Ferguson marketing consultancy, Workbench was brought on in 2019 to conduct a... Continue reading→
ACA updated pitch guidelines during Covid-19 pandemic
In light of the challenging economic circumstances brought about by the devastating COVID-19 pandemic, the ACA has initiated a number of #ACACaresCovid activities to provide guidance and assistance to its members and the broader industry. As all businesses grapple with the financial and practical implications of this unprecedented situation, the ACA has identified three key... Continue reading→
Kgaugelo Maphai moves on
Park Advertising’s Group Managing Director Chris Botha has announced the resignation of The MediaShop Johannesburg’s Managing Director, Kgaugelo Maphai. “It is with great sadness that after three years with the organisation, Kgaugelo Maphai, Managing Director and Board Member of The MediaShop Johannesburg, has resigned,” said Chris. Kgaugelo will be exploring other business opportunities and pursuing... Continue reading→
Caxton withdraws from Magazine Publishing
The Board of Directors of Caxton & CTP Publishers & Printers Limited (“CAT”) has today announced that it has begun a process of withdrawing from magazine publishing and associated businesses. The steady and continuous reduction in the overall amount of adspend being allocated by advertisers to the magazine media sector as well as the decline... Continue reading→
Caxton Commercial Printers reopen
In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will re-open as from Friday, May 1, 2020. The printing and insertion of promotional... Continue reading→
There is no risk in being different when nothing is the same
As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs.... Continue reading→