Latest Industry News
Optimise online search to make the most of the festive season
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are... Continue reading→
Banff Mountain Film Festival World Tour To Showcase At Ster-Kinekor Select Cinemas!
The film forms part of the world tour, will be shown at Ster-Kinekor cinemas in Cape Town, Durban, Johannesburg, Port Elizabeth and Pretoria. Attention all outdoor enthusiasts and adventure addicts: Be sure to book your seats for the eagerly anticipated annual International Banff Mountain Film Festival, taking place between 26 October and 04 November 2018.... Continue reading→
The Generation Gap – Who Is Who?
Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is... Continue reading→
High Fives All Round For FCB Africa Clients On Top Brands Lists
Palms are stinging at FCB Africa’s offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey. With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa group’s clients certainly proved their marketing mettle. In particular, FCB... Continue reading→
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium. 17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor... Continue reading→
Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on... Continue reading→
Stroomop now available on DVD and DSTV box office!
The exciting adventure film, STROOMOP (Ivan Botha’s directorial debut) that was watched on the big screen by over 116 000 people and earned R7 434 677 at the local box office, is now available on DVD at selected retailers, as well as DStv BoxOffice. “STROOMOP had an exceptional run of 11 weeks on circuit and is up to... Continue reading→
Come by and say hi – it’s Vega’s last open day of the year!
Vega, a brand of The Independent Institute of Education (The IIE), will host its final open day for the year on Saturday, 27 October 2018. Vega invites learners, parents and working professionals to attend its open day, taking place at IIE Vega campuses nationwide.Open days at Vega are structured to make it easier for parents... Continue reading→
Engen’s service excellence acknowledged with award
Engen has achieved the highest service score in the Petroleum Station category of South Africa’s premier service excellence benchmark, the Ask Afrika Orange Index Awards. The Ask Afrika Orange Index Awards took place at The Venue in Melrose Arch, Johannesburg earlier this month. Seelan Naidoo, Engen General Manager: Retail says the company appreciates the vote... Continue reading→
#AfricaEmoji Forever
In July 2018, in true Africanacity style, Absa gave a new emoji life on our Twitter screens – #AfricaEmoji A clever media buy on Twitter, its lifespan was limited to only 3 months. Within just a few hours, it was trending, with Africans using it to express their hopes for the continent, pride in where... Continue reading→