Latest Industry News
The Importance of Networking in Business
In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the... Continue reading→
Razor PR’s Oscar Tshifure announced as PRISA President-Elect
With over 16 years of experience, Tshifure is well place to lead the industry body and its communities towards a future where public relations and strategic communications hold a prominent position in business and society. “As an agency we are committed to playing our part in actively bettering our whole industry. We deeply believe that... Continue reading→
The ACA announces the incoming Board of Directors for 2023/24
The Association for Communication and Advertising is pleased to announce the incoming Board of Directors for the 2023/2024 fiscal year, as elected at the association’s 76th Annual General Meeting held on Tuesday, 11th July 2023. Thabang Skwambane was elected to the position of Chair and Sharleen James to that of Vice Chair. The newly elected... Continue reading→
Golf Ads Introduces Golf Digital to Engage Affluent Consumers
Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features the strategic placement of three high-definition digital screens at the nineteenth hole of selected golf clubs in affluent areas across the three main metros in... Continue reading→
The route to CEO via marketing
Doug Place is a man on a mission. As the current Chairperson of the Marketing Association of South Africa (MASA) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. As well as MASA Chairperson, Doug... Continue reading→
Applications Open for Third Intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the third intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change.... Continue reading→
Out of the Mouths of Interns
Top: Boomtown JHB – from left Noma Mhlanga , Lindelani Dlamini and Sinakho Manxiwa Bottom: L = Boomtown JHB – Pontsho Lintoor, M = Boomtown PE – from left Saskia Smith and Anelisa Maneli and R = Boomtown JHB – Zibusiso Dube. South Africa’s advertising agencies recognise that skills development is crucial for success...
Think Inside the Box!
At the forefront of the push for food transparency and protecting our children, the Healthy Living Alliance (HEALA) has launched an innovative campaign called ‘Think Inside the Box’ to draw attention to the harmful ingredients found in ultra-processed foods. HEALA wants to make sure people understand why it’s important for government regulations to require businesses... Continue reading→
To thread, or not to thread?
Threads – Meta’s new challenge to Twitter – has exploded onto the social media scene, quickly sewing up over 30-million users within three days of launching. Threads was launched on Wednesday 5 July by Meta in 100 countries (notably not yet in the European Union, where Meta says it is awaiting clarity from regulators about... Continue reading→
African Bank Launches “You Audacious People” Campaign
In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself reflected in “You Audacious People”, the latest brand positioning campaign launched by African Bank. As a financial institution committed to diversity and inclusivity, we acknowledge... Continue reading→