Latest Industry News
#ISeeYou: Sunu finds the beauty in ordinary South Africans for Metropolitan
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The... Continue reading→
Spitfire Inbound flies high as a HubSpot Partner
Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. It offers a full-funnel service, from attracting visitors to converting leads and closing customers. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are... Continue reading→
Kilted Media launches
It’s the man in a kilt! Owlhurst Communications has launched its media and strategy division – Kilted Media. The division is headed by Mark Campbell – aka, the Kilted Man. “An opportunity existed to provide smaller brands and SMMEs with access to media tools, strategy, implementation and negotiation that is normally only available to larger... Continue reading→
12 tell-tale signs your marketing team is overwhelmed
If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency. Seriously though, there are many benefits to having an in-house team of marketing experts but there comes a point where even the most talented team can break under the pressure of... Continue reading→
The digital state of mind
By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This... Continue reading→
365 Digital launches new website
South African publisher solutions business, 365 Digital, launched their new website (www.365digital.co.za) this week. The site, designed by sister company Mark1 Labs who also created the entire 365 Digital visual identity, is a showcase of all the services that 365 Digital now offers. The website will continue to evolve and expand as more resources and... Continue reading→
Radio spot highlights epic hike to raise funds for vulnerable children
A radio spot devised by FCB Joburg is highlighting the epic journey being undertaken by two young men to raise funds for Aluwani, an organisation working in partnership with rural, underprivileged communities and existing organisations and initiatives to support the health and well-being of orphans and vulnerable children in South Africa. Former Aluwani interns Warren... Continue reading→
Early responses indicate growing importance of agency scope in South Africa
One month into the fieldwork for the 2017 edition of agency Scope, the bi annual study conducted by international research consultancy SCOPEN, indicates that agencies and clients are starting to realise the importance of the study in the South African market. With face-to-face interviews with marketers being conducted by six researchers across South Africa, and... Continue reading→
APEX awards 2017 – The results of the ‘work that worked’
On the 6th July at a prestigious black tie event held in Sandton, the Association for Communication and Advertising (ACA) hosted the annual APEX awards. Captains of industry and brand barons converged on the Sandton Convention Centre to recognise communication campaigns that delivered tangible and measured returns and celebrate their effectiveness. The gala event was... Continue reading→
Research confirms: mobile revolutionising local retail
Local report delivers insight into influence of mobile and social media on consumer behaviour Nearly every South African – 99% to be exact – now has a mobile phone, making it the most pervasive platform for marketing and communication currently available, and one with the deepest reach. While only 52% of South Africans have Internet...