Latest Industry News
Ogilvy CCO Pete Case to depart
Ogilvy SA Chief Creative Officer Pete Case will leave the agency at the end of 2019. After five years at the helm, Case is taking a break from the industry, having previously grown his own market-leading agency, Gloo, and then merging it with Ogilvy in 2014. Over the past five years, Pete has successfully helped... Continue reading→
Black Box 360 returns to Mediatech
The exceedingly popular show stopper Black Box returns to Mediatech and if you were in awe of what the team pulled off in 2017 – you’ll be spellbound this year. That’s the opinion of Mediatech Africa show director Simon Robinson who adds, “It’s hard to improve on perfection but Creative Works and the team who... Continue reading→
Amazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has... Continue reading→
Small and start up media agencies pay the cost for payment terms
By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media... Continue reading→
PAMRO: Transforming media research across Africa
With preparations in full swing for PAMRO’s All Africa Media Research Conference in Mauritius in August, we caught up with board member Oresti Patricios to discuss research developments that have taken place in Africa over the past two decades. The Pan African Media Research Organisation (PAMRO) was established 20-years ago as a NPO by a... Continue reading→
Technology is leading transformation, but people are still at its heart
Duke Corporate Education (Duke CE) hosted its annual Davos of Human Capital 2019 event on 11 July in Johannesburg, South Africa as an exploration of the intersection of humanity, technology, the future of work and leadership, against the backdrop of unprecedented change and transformation. The one-day high-impact conference brought together more than 500 senior leaders... Continue reading→
Ogilvy SA wins big at Apex Awards
Ogilvy South Africa emerged triumphant at the Apex Awards on Thursday, 11 July, taking home a total of six awards at the event, hosted at The Venue at The Houghton. Ogilvy was the only recipient of two Gold Apex awards at the ceremony. Ogilvy and Kimberly-Clark won a Gold Apex and a Grand Prix award... Continue reading→
Ads24 welcomes the appointment of a new content head
Ads24 welcomes the appointment of Gayle Edmunds as the Strategic Projects Editor of its new Content Hub. Edmunds brings her enthusiasm and broad experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years. Edmund’s started out on the subs desk... Continue reading→
Gearhouse Making the Impossible Possible at Mediatech Africa 2019
Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which runs from 17 – 19 July 2019. With the widest range of technical services currently available under one roof, backed by some of the most creative minds in the business, it’s no surprise... Continue reading→
King James Group JHB Appointed As Lead Creative Agency For Toughees
King James Group JHB has been announced as lead creative agency for iconic school shoe brand, Toughees, following a three-way pitch. “We felt an immediate connection with the agency and our brand,” says Swastika Juggernath, national marketing manager for Bata South Africa. “Their insight into our market and understanding of our ambitions was impressive. They... Continue reading→