Latest Industry News
Spears Aplenty For Ogilvy
Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all. The Assegais, run by the Direct Marketing Association, acknowledge the best in South African integrated marketing, and Ogilvy... Continue reading→
Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue. Precious Love owner,... Continue reading→
What is Black Friday without black?
The countdown to Black Friday has begun and premium entertainment streaming platform, black, is preparing for its BIGGEST PRICE CUT EVER. As consumers plan for the 24-hour shopping craze, black has ensured an incredible deal that will last until the end of this year. This is something consumers do not want to miss.At a complete... Continue reading→
95 Cinemas Confirmed For Leon Schuster’s New Film, Frank & Fearless!
FRANK & FEARLESS, written by Gray Hofmeyr, Leon Schuster and Geoff Newton, will open at 95 cinemas around the country on 23 November 2018. In true Schuster tradition, this hilarious movie takes you on the thrilling adventure of four loveable characters in the African bush; an epic adventure between an old man and a loveable... Continue reading→
Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the... Continue reading→
APEX 2019 – Call for Entries
The Association for Communication and Advertising (ACA) is pleased to announce that the 2019 APEX awards season is officially open for entry. The annual APEX awards is hosted by the ACA, the official representative body for the Communications and Advertising sector in South Africa. The APEX awards programme recognises and awards those advertising and communications... Continue reading→
South Africa’s Favorite Cricket Event for a Cause is back!
One of most the most anticipated events on South Africa’s cricketing calendar is back! Cricket South Africa (CSA), together with Momentum and the Central Gauteng Lions; have announced that the 8th Momentum One Day International (ODI) PinkDay will take place during the third ODI between South Africa and Pakistan on Sunday 27 January 2019, at... Continue reading→
All the goodness of Sunday with a cherry, chocolate sprinkles, jellytots (and more) on top
The Sunday paper has a longstanding tradition of being an important part of a complete weekend the tradition continues as new generations inherit the habit from their elders, but with the choice of being able to digest their particular news flavour in print or on digital platforms. A lazy Sunday affords a leisurely dollop of... Continue reading→
Brands are so much more than just a logo
By Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year.... Continue reading→
BDO appoints the looking glass and Alphabet Soup to launch their first local advertising campaign
BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards their first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of... Continue reading→