Latest Industry News
Hold off on the spring clean, there’s a new Boom coming!
While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. According to the agency’s CEO, Glen Meier, its progress on so many levels... Continue reading→
A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops... Continue reading→
The evolving face of TV
By Claire Herman, Media Operations Manager, The MediaShop From a Full House of Golden Girls to Game of Thrones and Squid Game – the evolving story of TV in our lives… Following the recent deaths of Betty White and Bob Saget, I was taken back to the “early days” of television, where we waited impatiently... Continue reading→
Boomtown relaunches Exxaro renewable energy brands
Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering... Continue reading→
Top Radio Stations Apr – Oct 2021
The RAMS (Radio Audience Measurement Survey) AMPLIFY™ data from the BRC (The Broadcast Research Council) that measures radio listenership over the months of April to October 2021 indicate the following top 10 Commercial and PBS radio stations and the top 10 Community radio stations (top station by province). Commercial and PBS Radio Stations Weighted Sample Size... Continue reading→
Matrix Group Rebrands its Media Business as Kintaro
Starting today, our media business will no longer be trading as TMI Media. We’re rebranding as Kintaro. Over the past 14 months, the media business partnership aligned to the Matrix Communications Group (Matrix Group) has had significant success. This includes the retention of Woolworths, and the new business win of Adcock Ingram. Most recently, in... Continue reading→
Adspend – November 2021
The Top 10 South African November 2021 advertisers Advertiser 2019 Advertiser 2020 Advertiser 2021 1 SHOPRITE HOLDINGS LTD R167 440 208.00 UNILEVER SA R188 843 347.00 UNILEVER SA R254 799 959.00 2 GLAXOSMITHKLINE R97 112 506.00 SHOPRITE HOLDINGS LTD R145 439 229.00 SHOPRITE HOLDINGS LTD R163 824 100.00 3 OUTSURANCE INSURANCE R91 770 021.00 GLAXOSMITHKLINE... Continue reading→
Top 50 FTA programmes – December 2021
Top 50 Free To Air programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes Adults 15+ years U:38694 S:8185 Day Date From To Station ProgrammeTitle Genre TVR Viewers Share Thur 02/12/2021 2032 2101 S1 Uzalo Dram 17.72 6855580 60.9 Wed 08/12/2021 2002 2032 S1 Generations the Legacy Soap 14.17 5482880 50.5 Thur 09/12/2021... Continue reading→
Top 50 DSTV programmes – December 2021
Top 50 DSTV programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8185 Digital DSTV U:23690 S:6315 Day Date From To Station ProgrammeTitle Genre TVR Viewers Share TVR Viewers Share Wed 01/12/2021 1932 2001 MZAN Gomora Dram 2.86 1106123 9.8 5.77 1366899 18 Wed 01/12/2021 2104 2135 MZAN The... Continue reading→
Adspend – October 2021
The Top 10 South African October 2021 advertisers UNILEVER SA R294 916 729 SHOPRITE HOLDINGS LTD R163 141 007 VODACOM COMMUNICATION R135 950 952 OUTSURANCE INSURANCE R101 120 328 CLIENTELE LIMITED R95 230 325 RECKITT & BENCKISER R90 161 850 GLAXOSMITHKLINE R86 482 877 FAMOUS BRANDS LIMITED R76 165 769 BEIERSDORF CONSUMER PRODUCTS R72 368... Continue reading→