Latest Industry News
Absaville launches third season
This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the... Continue reading→
SPARK Media offers support to Black-owned small media agencies
SPARK Media, a division of Caxton & CTP Publishers and Printers, is offering small, black-owned advertising agencies an opportunity like no other. This offer emanates from an agreement between the Competition Commission of South Africa and Caxton and is scheduled to run until February 2021. See Competition Commission settlement details at http://sparkmedia.co.za/caxton-responds-media-reports-fined-competition-commission/ Qualifying small agencies... Continue reading→
Vega students scoop up the Black Pixel award at Bookmarks 2018
Returning to the Bookmark Awards , The IIE Vega graduates, Saraah Saint (Visual Communication ) and Jessica Hay (Creative Brand Communication) were awarded a coveted Black Pixel award in the ‘Best Digital Student’ sub-category. This is the second year in a row that students from Vega have walked away with this accolade. Saint and Hay,... Continue reading→
How Public Relations can help small business grow
As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business. Public relations can provide legitimacy for a... Continue reading→
Gautrain’s multiple platform and integrated marketing approach proves successful
In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran... Continue reading→
The Matt Brown Show’ chats to South African entrepreneur, Max Lichaba
This week’s episode of The Matt Brown Show was live from Kwa-Lichaba in Vilakazi Street. The guest on the show was entrepreneur Max Lichaba, CEO of the Lichaba Group.Lichaba invited 50 underprivileged matric and university students to discuss the intricacies of starting a business. With years of entrepreneurial experience, Lichaba discussed his own personal journey... Continue reading→
Ster-Kinekor theatres and Saftas announced winner of young achiever award
The who’s who of the South African film and television industry put on their best as they walked the red carpet with their peers. This, in preparation for the announcement of all the winners at the 12th Annual SAFTAs (South African Film and Television Awards) ceremony at Sun City this evening (24 March). Among... Continue reading→
Consumer rights must include awareness and enforcement
When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not. “Most people are simply too busy to find out what their rights really are and tend to rely on assumptions, advice from a... Continue reading→
It’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your... Continue reading→
Augmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction,... Continue reading→