Latest Industry News
The commercial industry: built on the backs of production companies
By Bobby Amm, Executive Officer, the Commercial Producers Association You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC)... Continue reading→
IAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards
Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within... Continue reading→
Independent Agencies are ready to take South Africa’s ad industry into the future
by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of... Continue reading→
Sprout Wins Google Bonanza
Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate substantially, because the ad will then attract greater visibility and prominence on the search results page. Extension formats include like call buttons, location information,... Continue reading→
Women’s Month: only 11% of creatives globally are female
It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation... Continue reading→
FCB Cape Town creates dramatic new #SafelyHome commercial
Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph... Continue reading→
Tulips and Chimneys prove they’re worth their salt with new Cerebos animation
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. They jumped at the opportunity to add another iconic South African brand to their reel, which includes work for the likes of All Gold, Bakers Biscuits, Clover and M-Net. “We’re just waiting on... Continue reading→
Why creative success requires bravery and intuition!
By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart... Continue reading→
Why you should be thinking about furthering your education!
Contemporary workplace environments would probably be unrecognisable to yester-year’s employees, because – aside from gigantic indoor slides and ‘nap rooms’ – job titles and roles are constantly changing to keep up with ever-evolving marketplace demands. From game development to fashion technology and trend analysis, there are more career avenues to pursue and keep up... Continue reading→
The Critical Role of Out-of-Home (OOH) in the Marketing Mix.
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats... Continue reading→