Latest Industry News
Better digital media ROI with data-driven creative
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even... Continue reading→
Leadership change for Cape Town-based Hero
Independent full-service agency, Hero, is proud to announce that it has appointed a new leadership team effective May 2019. Amanda Lambe, who started her career in marketing almost two decades ago, has been promoted to the position of managing director. She will be taking over from Andrew Hall, who will be stepping down as managing... Continue reading→
Social Media and Social Anxiety
By Skye Littlefield, Social Specialist at Hoorah Digital Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even... Continue reading→
The future of digital marketing is adding value, not noise
By Amanda Lambe, Managing Director at Hero Data reveals that South Africa shows a 23% increase in active mobile social users and a 7% increase in internet users. South Africans spend an average of 8 hours and 32 minutes every day using the Internet via any device. Online shopping for fashion-related items increased by 25%,... Continue reading→
Are young creatives really in it for the love of advertising?
Tiido is a 22-year-old copywriter from Hero, a full-service advertising agency based in Cape Town. He has always enjoyed writing, which started off as rap and later grew into poetry. “In matric, a family friend told me about ‘this thing called copywriting’, without thinking too hard about it, I signed up for a course at... Continue reading→
Digitising The Automobile Association Of South Africa’s Legacy System – Saving Time And Cost
The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact... Continue reading→
Video marketing trends for 2019
Yum Yum Videos’ 2019 Video Marketing Trends Survey. Some of the stats include: * 67% of queried businesses are planning to make more than three videos this year. * 83% of business owners are going to invest in explainer videos in 2019. * Instagram has the best video marketing ROI compared to other social media platforms....
Primedia Broadcasting and RMS Media: proud sponsors of the MOST Awards
As sponsors of the registration and foyer area, Primedia Broadcasting will be offering a warm welcome to guests of the 11th annual MOST Awards, which takes place on 10 September at the Wanderers Club in Johannesburg. The leading African-focused media and advertising group is sure to dazzle with its entrance activation. “Primedia Broadcasting is exceptionally... Continue reading→
Content that resonates with readers has impact for advertisers
As the newly appointed Strategic Projects Editor of its new Content Hub, Gayle Edmunds brings her enthusiasm and experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years, the past seven of which were as the managing editor. With the... Continue reading→
people Magazine revamps, adds new sections and stays on shelf longer
In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands. As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional... Continue reading→