Latest Industry News
Ignore The Differences At Your Peril: Millennials Versus Afrilennials
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value. This is the... Continue reading→
2017: SME employment pressure rising
NSBC releases findings of the 2017 National Small Business Survey According to the National Development plan, the SME community is expected to provide 90% of new employment opportunities by 2030. This makes SMEs the driving force behind South Africa’s economy, placing even greater pressure and expectation on a sector that already lacks support and funding.... Continue reading→
How Ads24’s passion for soccer can translate into revenue for advertisers
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market. “The combination of Soccer Laduma and Kick Off allows advertisers access to a way, way bigger audience,” says Peter du Toit,... Continue reading→
Engen and Edcon partner up for rewards
Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers additional value... Continue reading→
Authentically branded
Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are... Continue reading→
Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from... Continue reading→
AMASA invites all industry moguls to this year’s AMASA year-end celebration
Business was tricky, budgets were lean, but the year’s almost over, it’s time to be seen, come as you are, dress up in Taboo, let loose for tonight, have a drink…or a few! AMASA invites you to a night of letting loose, unwinding, and enjoying yourself – because you deserve it! Taboo Club, Sandton in... Continue reading→
Spotong Magazine launches the ‘Gentleman in Business’ event
Spotong is South Africa’s number one township trade magazine and continually strives to empower, educate and inform traders across the country. With this in mind, the magazine will be launching the ‘Gentlemen in Business’ event, hot on the heels of their highly successful ‘Women in Business’ celebration that occurred in August, as it does annually.... Continue reading→
Full-time direct selling attracting more males
Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of... Continue reading→
Three bikers, one brilliant website – The Bike Show goes digital
A project that got our digital big shots all revved up and ready to show what we can do. When we were approached by Donovan Fourie to build a new site for The Bike Show, our digital AD and head of digital, who are both avid bikers, were over the moon. “The Bike Show travels... Continue reading→