Latest Industry News
11 reasons you’re not seeing ROI on your marketing spend
These days, marketing budgets are tight and every cent spent needs to be accounted for, and that makes calculating a correct ROI even more important. Do this using key indicators to determine whether your marketing efforts are converting into actual cold, hard cash coming back into your business. However, sometimes despite your best efforts at... Continue reading→
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote... Continue reading→
The time is now! SA youth can blaze a trail to entrepreneurial success
South Africa’s latest unemployment figures make for sombre reading. While official unemployment is now 27.7 percent, the most affected group are young people under the age of 35 with a staggering 38.6 percent of youth unable to find work. Interestingly, according to the 2016 Seed Academy Startup Survey results only four percent of entrepreneurs started... Continue reading→
ProActive selected activations partner to the DStv Delicious International Food and Music Festival
Leading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa. Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg... Continue reading→
Helping agencies to build a Proactive Relationship with Procurement
Top executives and management who lead the country’s marketing and communication agencies have an opportunity to gain up to the minute insight and practical guidance on how to build a proactive relationship with procurement. The IAS will be hosting this Masterclass for Agencies, A panel discussion facilitated by the IAS to include Brehndan Botha –... Continue reading→
Telkom Mobile partners with Phonefinder.co.za to boost subscriber acquisitions
Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the Phonefinder.co.za cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000... Continue reading→
Engen helps intellectually disabled young adults this Youth Month
Ten intellectually disabled students have received the chance to transform their lives and build a better future. In a partnership between non-profit organisation The Living Link and Engen, these students have commenced a year-long ‘Adult Integration Programme’ aimed at integrating them into society, both in the work place and their communities. Engen donated R564 000 at... Continue reading→
Share your Labello beautiful smile
Labello has teamed up with the Smile Foundation in order to give the gift of a beautiful smile to children born with facial abnormalities. A simple smile has so much power. It can brighten someone’s day in an instant; it can change the way you feel about yourself. A smile can send a message of... Continue reading→
Google’s new algorithm, lets call it Fred
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings.... Continue reading→
How brands can take experiential marketing to the next level using social media
In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds. They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create... Continue reading→