Latest Industry News
Does Your Pitch Reflect Your Values?
Now in its ninth year, ENGEN Pitch & Polish, in partnership with Engen Petroleum Ltd, Nedbank and Raizcorp, is a national entrepreneurial workshop and competition programme that – so far – has helped over 10 000 entrepreneurs improve the way they pitch their businesses to potential investors. “The ENGEN Pitch & Polish initiative invites entrepreneurs and aspiring... Continue reading→
Feminism, Mentors, Heroines and Women’s Month
by Hellocomputer Cape Town Managing Director, Robyn Campbell Did you know that there are more CEOs called ‘John’ on America’s Highest Paid 100 CEO list than there are women? And locally, there are more people called ‘Stephen’ than there are women on the country’s Top 50 Richest CEOs list? In fact, there is only one... Continue reading→
Conversations With Yourself In Every Life Phase
Imagine having a conversation with yourself at six different ages. Older YOU could tell younger YOU when you’re going to lose the dad bod… you’ll know whether getting a tattoo at 20 still seems like a good idea when you’re 80… and you may learn what constitutes a good monthly RA contribution. And younger YOU... Continue reading→
Debonairs Pizza Showcases Ease Of ‘Deliver To Pin’ With New TVC
Debonairs Pizza is showcasing how easy it is to interact with the Debonairs Pizza mobile app and uses its Deliver to Pin functionality to have your pizza delivered when you are not at a formal physical address. According to Toni Joubert the Marketing Executive of South Africa’s leading pizza delivery brand, “Debonairs Pizza thrives on... Continue reading→
Hat Trick for Toyota Fortuner 4×4 Challenge
Toyota South Africa is running its Fortuner 4×4 Challenge this Spring, making it a hat trick for the successful competition which pairs four professional athletes with four Toyota fans as the teams battle it out in a bid to drive home in a brand new Fortuner 4×4. Driving participation in this year’s three-month activation is... Continue reading→
Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element... Continue reading→
TomTom Telematics appoints Tribeca PR
TomTom Telematics, a business unit of TomTom dedicated to fleet management, has appointed Tribeca Public Relations (Tribeca) as its strategic public relations partner tasked with creating awareness about the company’s vehicle tracking and WEBFLEET fleet management products and solutions. WEBFLEET provides real-time information about vehicle location, helps with navigation through traffic, and makes it... Continue reading→
Creating a travel culture among young South Africans
The key to unlocking domestic tourism and travel potential in South Africa is to create and nurture a travel culture among all its peoples, and especially among its young, increasingly mobile and highly aspirational Afrilennials. This is the strategic intent driving all local communications coming out of South African Tourism’s marketing partner, FCB Joburg.According to... Continue reading→
Grey reports extraordinary growth in Africa
Grey Group, the 100-year young communications agency, reports strong growth from its expanded Africa and Middle East Network, now covering 39 key markets. The Grey Group successfully operates in the region as the Grey Africa Network, led by Peter Jackson, CEO Grey Group SSA and Kamil Kuran, CEO Grey Group MENA. As members of the... Continue reading→
Eye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We... Continue reading→