Latest Industry News
Olav Westphal is the ABF’s new President
After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members. Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer... Continue reading→
Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign
Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at RiskJohannesburg (Friday May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on... Continue reading→
Ethics: The forgotten superpower
By Howard Feldman The real superheroes of the working world are those who uphold ethics and honesty Over the past few months, the real impact of fake news has been felt around the world. From Facebook to internet to some mainstream media, false stories, lies and made-up facts have been used to ignite hatred, inspire... Continue reading→
ABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top... Continue reading→
Tribeca Public Relations expands executive leadership team
Tribeca Public Relations (Tribeca) has expanded its executive leadership team with the appointment of business unit directors Nicola Tarr and Davina Malan to the agency’s executive committee (exco).Both Tarr and Malan are senior PR consultants who have been with the agency for nine and five years respectively, overseeing approximately half of the agency’s staff and... Continue reading→
Toyota’s new social engagement campaign from FCB Joburg
Toyota’s new social engagement campaign has successfully lifted off with over 90 000 hits and 1,4-million impressions for its first execution paying homage to Toyota Corolla owner Jitesh and his car. This 90-second music video – featuring the charismatic Snooze – which provides insights into the story behind Jitesh and his Corolla, his taste in... Continue reading→
Digitata Insights wins Silver at Festival of Media Global Awards
Innovative virtual water-saving mobile game delivers much-needed water to the Western Cape, and a prestigious global award to local digital mobile company Local mobile and digital marketing company, Digitata Insights received global recognition for its innovative Smart Water Saving mobile game, developed for Unilever’s Sunlight two-in-one campaign. The company walked away with a Silver for... Continue reading→
Wunderman SA welcomes Astrid Ascar to the family
Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar as the global digital agency’s chief strategic officer. With close on 30 years experience, Astrid’s career has been entirely devoted to the media industry spanning radio, television, print, mobile and digital channels. With a key focus on strategic thinking, product and... Continue reading→
Relativ Media Large Format purchases Graffiti
In a watershed move for the business, Brett Tucker, Chairman of Relativ Media Large Format, has announced the outright purchase of Graffiti Media. MD Richard Wilkinson and his team have already joined the Relativ Media Large Format team, to become renamed Relativ Impact, at their new offices in Sandton. “Relativ Media has experienced a fantastic... Continue reading→
Industry heavyweight Adrian Miller joins RIVERBED
Riverbed was touted as the agency to watch in 2018, for the second consecutive year, and in addition, Riverbed CEO Monalisa Sibongile Zwambila, was nominated as the industry’s agency leader runner up; a first for a black female in the category. Being black and female-owned remains important in today’s climate and continues to be a key focus... Continue reading→