Latest Industry News
OMC to announce updated Roadside Outdoor Audience Data
The Out of Home Measurement Council (OMC) will be announcing its much anticipated measurement update of the Roadside Outdoor Audience Data, popularly known as ROAD. The announcement will take place over three events in Durban, Cape Town and Johannesburg over the next week. A panel of Out of Home (OOH) specialists will provide an overview... Continue reading→
The MediaShop wins big at #FMAdfocus2017
The MediaShop win two prestigious 2017 Financial Mail Adfocus Awards namely Network Media Agency of the Year and the inaugural Transformation Award. “We’re extremely proud of winning the Network Media Agency of the year and the first industry Transformation award as it’s particularly close to our hearts. It affirms that we’re doing the right things,... Continue reading→
Brand safety and fake news – what’s the deal?
The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning... Continue reading→
Brand Union Africa set to change the professional branding industry across Africa
Brand Union Africa is bringing Doug De Villiers, currently CEO of Brand Science, and his team into Brand Union to form a dynamic new market offer. Doug – who will assume the Vice-Chairmanship of the business – is one of Africa’s leading brand professionals who previously helped build Interbrand Africa into one of the continent’s pre-eminent... Continue reading→
Absa looks to boost card usage over cash with a campaign from FCB
Absa intends boosting card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social and internal communications. ‘Swiiish’, which features a protagonist who enters the lives of people paying with cash to question that foolhardiness at various points-of-sale, takes its strategic direction from the platform ‘Anything cash can... Continue reading→
Marketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to... Continue reading→
SCOPEN shows you kept your Promise
The results of SCOPEN 2017 show Promise to be the most improved agency with regard to market perception, moving up 25 positions since Scopen 2016. On top of that, five Promise staff members – namely, Verushen Reddy, Nic Kostouros, Marc Watson, Yolandi Buys and James Moffatt – are considered by the industry to be outstanding...
Clockwork Media wins Financial Mail AdFocus PR Agency of the Year
Johannesburg based marketing and communications agency, Clockwork Media, capped off a highly successful year last night, winning PR Agency of the Year at the Financial Mail AdFocus Awards 2017. Speaking at the event, just minutes after taking to the stage to accept the trophy, Clockwork Media Executive Director, Nic Simmonds, had this to say:... Continue reading→
SCOPEN 2017: Another gem in the King James crown
AGENCY SCOPE 2017 – the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS) – has just placed another gem in the crown of one of South Africa’s favourite and most successful agencies, King James. Together, Alistair King and James Barty were dubbed the most admired... Continue reading→
Game of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t... Continue reading→