Latest Industry News
Dettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign
Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi... Continue reading→
Latest episode in #ToyotaStoriesSA campaign another winner on social
The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube. https://youtu.be/RraapvcoVYg According to Toyota’s Social Media Community Manager, Naniwe Mthimkhulu, #ToyotaStoriesSA is a witty way of interacting and engaging with consumers, and celebrating their... Continue reading→
Uber Eats partners with HaveYouHeard
Uber Eats and HaveYouHeard have completed a series of influencer campaigns over the past few months to raise the profile of the food and beverage delivery service in the Mother City. The campaigns included postings by South African DJ and television personality, Lamiez Holworthy. And, keeping it topical, during the ICC Cricket World Cup comedians... Continue reading→
The Association for Communication and Advertising Launches Effie Awards South Africa 2020
The Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie Worldwide to launch the annual Effie Awards Programme in South Africa. Effie Awards South Africa replaces the highly respected APEX awards, held annually in South Africa, providing an opportunity to local... Continue reading→
FCB Joburg announces a new creative leadership team
FCB Joburg is putting its creative future in the hands of young and ready talent. Suhana Gordhan and Tian van den Heever, both of whom are no strangers to the advertising industry, have been promoted to Executive Creative Directors joining Neo Segola who became an ECD last year. The trio have consistently been creating highly... Continue reading→
Sasol ‘Ama-Glug-Glug’ retains pole position as South Africa’s Most Loved Ad
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this... Continue reading→
HelloFCB+ and the City of Cape Town tell South African men to lead by example in a provocative campaign against gender-based violence.
The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three... Continue reading→
Pepsi offers clubbers opportunity to win R1-million
Pepsi is offering clubbers and other South African consumers the opportunity to win a R1-million in a promotion implemented by Cape Town-based agency, HaveYouHeard. All they need to do to stand a chance of winning the big pay day is upload a video of themselves taking a sip of Pepsi along with the hashtag #pepsimillionbucksip.... Continue reading→
On branded weddings and the point of saturation
Andile Qokweni, Business Unit Manager at The MediaShop On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head, he had very little idea how this proposal would actually change his life in the short... Continue reading→
The real value of Paid Search and tracking the consumer journey
In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital,... Continue reading→