Latest Industry News
The MRF’s latest MAPS™ data set for 13th release
The Marketing Research Foundation’s (MRF) upcoming Marketing All Product Survey (MAPS™) data set, which covers the fieldwork period from July 2023 to June 2024, represents the 13th comprehensive 12-month dataset since the survey’s inception. Join the MRF and Plus94 Research on Wednesday, 6 November at 9am, as they present the latest MAPS consumer and media... Continue reading→
TV’s Post Loadshedding Comeback?
The latest data from the Marketing Research Foundation’s Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on. Johann Koster, CEO of the Marketing Research Foundation (MRF), shares his insights on this trend, “We’re encouraged by TV viewership in South Africa as the... Continue reading→
Top 50 DSTV TV programmes – August 2024
Top 50 South African DSTV TV programmes – August 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 19/08/2024 1830 1859 MWET Sibongile & the Dlaminis Dram 3.48 1 344... Continue reading→
Top 50 FTA TV programmes – August 2024
Top 50 South African Free to Air TV programmes for July 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 27/08/2024 2030 2100 S1 Uzalo Dram 12.77 4 939 127 45.5... Continue reading→
Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation... Continue reading→
Top 50 DSTV TV programmes – July 2024
Top 50 South African DSTV TV programmes – July 2024 Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. All Individuals Age 4+ DSTV U:23690 S:6599 To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share 1859 MWET Sibongile & the Dlaminis Dram 3,48 1... Continue reading→
Top 50 FTA TV programmes – July 2024
Top 50 South African Free to Air TV programmes for July 2024 By AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Tue 23/07/2024 2030 2059 S1 Uzalo Dram 14,55 5 630 355 49,6... Continue reading→
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie and chef influencers, with the aim of positively altering consumer perceptions of rice. Influencers, targeting different consumer groups and with a combined follower base of over 5 million, included Chef Zanele... Continue reading→
Upcoming Effie dialogue to focus on Influencer Marketing
Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton. This instalment of the Effie dialogue series continues the thought-provoking discussions... Continue reading→
Brave Group Appointed as New Marketing Partner by SAVA
Brave Group, a leading creative and strategic marketing agency, is proud to announce its appointment as the new marketing partner for SAVA, an innovative African technology company revolutionizing SME banking in Africa. SAVA is at the forefront of financial technology, offering unique solutions that empower businesses and individuals across Africa to eliminate spend leakages and... Continue reading→