Latest Industry News
South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other... Continue reading→
The Creative Economy Is Important To Africa’s Growth
The Afrofuturistic theme for this year’s Vodacom Durban July is a big step in helping nurture the business of Art & Commerce in SA and on the continent. When Cannes Lion Award-winning Kenyan photographer, Osborne Macharia, undertook a shoot with SA fashion designers Laduma Ngxokolo of Maxhosa, Sindiso Khumalo and Rina Chunga of Ri.ch Factory... Continue reading→
Tribeca builds its client portfolio with The Great Yellow Brick Company
The Great Yellow Brick Company has appointed Tribeca Public Relations (Tribeca) to support its continued growth in South Africa, including the launch of the second LEGO® Certified Store later this year. The appointment follows Tribeca’s successful launch of South Africa’s first LEGO® Certified Store in Sandton City in July 2018. The new partnership will see... Continue reading→
AI won’t lead to better consumer engagement but machine learning will
Jarred Mailer-Lyons, Head of Digital at The MediaShop Science fiction movies and novels did an amazing job of creating and dramatizing encounters with Artificial Intelligence – but did it prepare us for the real world of AI? Unfortunately not… Most people probably still envision AI in the form a robot straight out of The Jetsons if you... Continue reading→
Meropa named 2019 Africa Consultancy of the Year
Again ranked as one of the Top 250 global PR firms, Meropa Communications has been named the 2019 Africa Consultancy of the Year by influential industry watchdog, The Holmes Report. The accolade comes off the back of Meropa’s ranking – for the eighth consecutive year – as one the Top 250 global PR firms. It is... Continue reading→
Countdown To Launch: The Lucky Listener Radio Show A New Broadcast Innovation From Nfinity And Mediamark
The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level... Continue reading→
The Times of India launches innovate campaign to empower LGBTQ community
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times... Continue reading→
The Lucky Listener Radio Show launches
The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level... Continue reading→
Primedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are... Continue reading→
HelloFCB+ and Netflorist say it with a Pencil
Newly formed Cape Town agency, HelloFCB+, has already landed its first piece of major silverware in the form of a Wood Pencil at this year’s annual D&AD Awards in London. The award was given in the Digital Marketing – Use of Trends & Tactical Marketing category for the Netflorist ‘Say it with a Cactus‘ campaign... Continue reading→