Latest Industry News
Have we forgotten the power of why?
Isla Prentis, Business Unit Manager at The MediaShop For those of you who have read The Hitchhikers Guide to The Galaxy … the answer to the Ultimate Question of Life, the Universe, and Everything is 42, as calculated by the supercomputer. There’s just one problem, a big problem – no one knows the question. This always makes... Continue reading→
Nielsen Report reveals Key Sports Trends for 2019 and Beyond
Sponsorships have become a ‘buyers’ market’ for brands, youth market must be a key focus for sports seeking to grow fan base Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. The report outlines five key trends that will impact the... Continue reading→
Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign... Continue reading→
Jury for the 2019 APEX awards announced
Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that works’. Since inception by the ACA in 1995,... Continue reading→
Suzuki South Africa confirms Penquin as partner agency again
In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier. Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with... Continue reading→
It’s here! MAPS goes into the field!
The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019. MAPS is a modernised, updated and enhanced survey focused on consumer insights. Built on the legacy of... Continue reading→
Bona Magazine maintains upward circulation trend
On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures. The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the... Continue reading→
ProActive sets sights on SADC region with appointment of Andre de Lange
ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food... Continue reading→
Big, bigger, biggest #ROOTS2019
Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in... Continue reading→
Behind the Walled Gardens
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of... Continue reading→