Latest Industry News
Tribeca Public Relations promotes Mmabatho Segole to Account Manager
Tribeca Public Relations has promoted Mmabatho Segole to an Account Manager as she has continually shown enthusiasm, passion and skills development since joining the company in December 2016. Mmabatho works with a number of diverse clients, including Nimue Skin Technology, AgeWell, Solal Skincare, JA South Africa and KidZania, and supports colleagues working with Consulta, Saab,... Continue reading→
DUO launches Graduate Programme for PR industry entrants
Digital PR and marketing agency, DUO Marketing + Communications (DUO) has launched a Graduate Programme for PR and Communication Specialists. The programme is geared towards degreed professionals who are entering the industry for the first time, and is driven by mentorship, on-the-job experience and engagement with professionals who have years of experience across marketing, PR... Continue reading→
Airport Ads and Global Out of Home Media Support ACI Africa General Assembly
Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative... Continue reading→
Shaping creative business minds for the fourth industrial revolution
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to... Continue reading→
Outdoor Network Unveils SA’s Largest Digital Billboard In KZN
Outdoor Network has taken the latest step in growing its already-sizeable network, by unveiling a large format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD. The site is significant in size and commands an imposing presence, measuring 4.5m x 18m (81m2 on each side), and is located adjacent... Continue reading→
Engen backs Caring4Girls feminine hygiene initiative
Engen has donated R2.5 million to Caring4Girls, which provides female learners with sanitary towels to help keep them in school during their monthly cycles. Caring4Girls is an Imbumba Foundation’s initiative and currently reaches 750,000 girls throughout South Africa. It aims to support 1 million girls in 2019 and 2 million by 2020. At the official cheque... Continue reading→
The Frog in the Pot
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil... Continue reading→
Five ways to hack Google rankings
Securing a brand’s place at the top of Google’s rankings is the new holy grail in marketing. Being ranked at the top of Google doesn’t refer to paid search which are the first links you see marked with “AD”, they’re the links that appear directly underneath the ads and are known as organic results. According... Continue reading→
Global Out Of Home Media Rebrands For The Future
2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in... Continue reading→
Music in advertising
Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the MAQ Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures… Mnemonics might not be everyday conversation, but they are integral to the advertising process:... Continue reading→