Latest Industry News
Boomtown delivers refreshed CI for Mertech Marine
Following the development of a comprehensive communication strategy for Mertech Marine, Boomtown has reimagined the company’s corporate identity with a refreshed look that does justice to its modern, relevant service offerings. Mertech Marine’s diversified business includes worldwide cable recovery and recycling, shore-end services, cable storage and handling, depot clearance and route clearance. Boomtown’s brand design... Continue reading→
Local knowledge is lekkerder! Hollard launches new broker campaign that speaks your language
Hollard unveiled its new We Are Where You Are broker-focused campaign, emphasising the power of solid on-the-ground relationships in delivering shared value and “local is lekker” solutions to customers across the insurance spectrum, from farming and cargo to travel and construction. The new campaign celebrates broker partnerships and the value of localised insurance solutions to... Continue reading→
MTV Staying Alive Foundation Hosts MTV Shuga Down South Season 3 Launch Press Junket and Epic Watch Party!
MTV Staying Alive Foundation hosted an exclusive stakeholder panel discussion and watch party to launch the highly anticipated premiere of MTV Shuga Down South Season3 yesterday. Both events held at a Sandton rooftop venue, showcased an exclusive viewing of the first episode of the exciting 10-part drama series, premiering on 27 June 2023. A panel discussion hosted by... Continue reading→
Jameson SA and partner agencies deliver an exceptional integrated Jameson Distillery on Tour
Jameson Irish Whiskey returned to Johannesburg from Cape Town with its famous Jameson Distillery on Tour (JDOT), a concept first launched in 2020 with partner agencies RAPT Creative and Playmakers. While production was managed Playmakers, RAPT Creative ensured that consumers were kept looped in with the latest info, amplifying the campaign’s social, PR and influencer... Continue reading→
Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still... Continue reading→
Making magic at the Nedbank IMC with Luca Gallarelli
It’s time to get upclose&personal at this year’s Nedbank Integrated Marketing Council (IMC) conference and learn to live on the right side of chaos! Luca Gallarelli, Group CEO of TBWA\South Africa, will be one of the engaging thought leaders taking to the stage on 15 September. He will talk to delegates about the art of... Continue reading→
Bravado Unveils Empowering Campaign Ahead of Youth Day
Bravado, part of the Brave Group, has developed a ground-breaking communications campaign for the Nedbank Youth X platform, aimed at supporting and uplifting the young South Africans. Bongani Chinkanda, Managing Director of Bravado, believes that this campaign will provide opportunities for young individuals to unlock their unique X factor, enabling them to conquer new heights.... Continue reading→
Nine tips for effective media relations
Wouldn’t it be great to build a successful brand by partnering with the media. Well, with the right media relations strategy, this is possible. In my role as a public relations account manager at Flow Communications, I am responsible for media relations for many of Flow’s clients. This entails raising awareness about different brands and... Continue reading→
Development Board brings youthful input to the MMA SA
The MMA SA has established a Development Board in order to drive the growth and empowerment of younger leaders in the digital marketing space. The creation of the Development Board signifies the MMA SA’s commitment to nurturing emerging marketing talent and providing them with a platform to excel in a dynamic industry. This is a... Continue reading→
Bright lights, big engagement – Malls rise again in South African consumer culture
The COVID-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans –... Continue reading→