Latest Industry News
AGENCY SCOPE UK 2018/2019: Early insights, possible trends
“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the... Continue reading→
Short Film From Egg Films’ Zwelethu Radebe For #BeTheMentor
Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking.Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative Director... Continue reading→
New Media shines in New York
New Media continues to rake in the awards with a category clean-up at the Pearl Awards, which were held in New York last Friday. In the Best Print Experience (B2C) category, New Media won both the gold and silver awards with their publications for Sanlam and Woolworths. Taking gold, the Sanlam Centenary magazine was one of a... Continue reading→
Print is dying and Radio is next!
Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian... Continue reading→
Tribeca supports annual #Click2Feed initiative to feed hungry cats and dogs
Kicking off on 3 December 2018, over 11 tons of dog and cat food will be donated to 40 animal charities across South Africa – with Tribeca Public Relations (Tribeca) doing its part to support Montego Pet Nutrition’s annual Click2Feed initiative. The Click2Feed campaign aims to support and feed animals in need nationwide. The mechanic... Continue reading→
Vodacom Partners with Street Network for Fibre Offering
Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering. To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as... Continue reading→
Establishing a platform for in-store digital growth
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and... Continue reading→
Vega students clean up at SA’s biggest creative award ceremonies of 2018
It’s been another proud year for Vega, a brand of the Independent Institute of Education (The IIE), as the School, its navigators, and students from various fields of study were recognised and awarded at the Loeries, Pendoring, Goldpack, PG Bison 1.618, #YouthTube2018 and PromaxBDA Future Awards. “We are so proud of the talented navigators and... Continue reading→
#Takebackthetax Ignites Change
The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is... Continue reading→
Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach... Continue reading→