Latest Industry News
Data Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to... Continue reading→
How Africa lives online and why it matters?
By Dirk Visser: Head of Digital and Brand Strategy at Instinctif Partners For centuries Africa has been seen as the dark continent, it has never been seen as place that is on the forefront of industry let alone technology but that has all changed. When it comes to Africa, the future has already happened and... Continue reading→
Never a dull moment at The MediaShop
Chris Botha, Group Managing Director of The MediaShop An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous years. In short, the explanation goes that when you are one year old, a year... Continue reading→
Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want... Continue reading→
Brand submissions for the 2018 Vega Brand Challenge now open
Brand submissions for the 2018 Vega Brand Challenge now open When brands encounter a challenge, they generally turn to the professionals for creative help – from strategic brand planning to multimedia design and copywriting, experience and reputation are everything. For this reason, brands tend to place their trust in the tried and tested agencies and... Continue reading→
Continued growth with South African Breweries
Joe Public United is excited to celebrate two new business gains from SA’s largest alcoholic beverage group, SAB. Picking up Flying Fish and Castle Free in the last few months is testament to the three-year creative relationship the group has with the SAB brand. “As the market leader in flavoured beers, Flying Fish aims to... Continue reading→
Tickets for MOST now on sale
Ticket sales for MOST Awards open on 25 June 2018 for what will be a bumper celebration as MOST celebrates its first decade on 13 September 2018 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their... Continue reading→
Signa Group appoints Stratitude as new strategic full service agency
Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.“We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision,” says Murray Chabant, MD of Signa Group. The relationship started... Continue reading→
Thumbs Up for Unilever, Diageo, Samsung and eBay From Hellocomputer
“Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact. We applaud their decision not to work with influencers who buy followers, and to embrace partners who increase transparency and help eradicate... Continue reading→
Zwelethu Radebe directs new Mutzig ad
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend. “I really fell in love with the poetry of having Pascal’s story told through the perspective of his long-time friend,” says... Continue reading→